AIO: The future of SEO positioning for artificial intelligence

Artificial intelligence uses some content or others based on reputational criteria. If SEOs allow me the simile, it is the closest thing to being based on the mastery rating (DR), to compose a story or to put a brand/professional on a recommendation list or give it greater visibility.

It is not easy to influence the criteria of artificial intelligence, as we do in organic positioning

This is what ChatGPT answered when I asked:

As for whether I work with criteria similar to organic search engine positioning (SEO), in a way yes. My ability to provide relevant answers is based on my training with a wide variety of data and texts available online. I use criteria of relevance, consistency and quality of content to generate useful responses.

However, there is no direct way to influence my results like you would with SEO. There are no specific tactics you can implement to “optimize” your position in my answers. What you can do is work on your reputation and recognition in the marketing industry, produce high-quality and relevant content, and actively participate in the community of marketing professionals.

Come on, what all of us who want to be better professionals have been trying to do for years.

As for whether there is something similar to SEO for artificial intelligence (AI), we can talk about “artificial intelligence optimization” or “AIO”. This involves understanding how AI algorithms work, such as language models like the one I use, and adapting content and strategies to maximize visibility and relevance in that context. However, as with SEO, this does not involve directly manipulating results, but rather understanding how AI interprets and processes information to provide relevant answers.

What is artificial intelligence optimization (AIO)?

So let’s briefly define what AIO is before continuing.

Definition of AIO or Optimization for Artificial Intelligence

Artificial intelligence optimization (AIO) is a process that seeks to adapt content and websites so that they are better recognized and valued by AI algorithms such as ChatGPT or Gemini. It is about aligning your brand (personal or your company) with the needs of artificial intelligence to increase your visibility, attract qualified traffic and position yourself in the market.”

Definition of AIO for Dummies

“Artificial intelligence optimization (AIO) is like preparing your storefront so that Google robots can find it and recommend your ideal customers. It’s like speaking their language so they understand you better and take you to the top places. In short, it is the key to making your business visible in the era of artificial intelligence.”

The AIO focuses on adapt your brand and content to the needs of AI algorithms. These algorithms not only analyze keywords, but also context, user intent, and content quality.

Keys to optimize your brand for AIO

Create high quality and valuable content

Speaking of artificial intelligence, it is essential that you understand that AI rewards original, well-written content that provides value to the user (so generating articles through ChatGPT or Gemini and “shooting” them on your blog does not allow you to achieve this goal).

Focus on topics relevant to your target audience and ensure your content is informative, useful and engaging. It’s pure common sense. Try to do things well. Of course I encourage you to rely on artificial intelligence tools to create the bases of the article, but do not copy and paste directly.

Understand how algorithms work

For me this is the most difficult part. We must become familiar with the operation of the main AI algorithms such as Google’s RankBrain or BART. Not all tools give us the same results (there are already tools that allow you to compare the results of different artificial intelligences at the moment).

Researching how they work will help you understand what type of content they like and how you can optimize it for them.

Use natural language

It is very important that you use your language, do not try to be too academic. Algorithms search for answers to questions that users ask them. Therefore, ask and answer questions that your target audience wants to solve (and that lead them to approach you).

Use the right tools

There are AIO-friendly SEO tools that help you analyze your content and optimize it for AI algorithms. Some popular options are Frase.io or Jarvis. I use the first one and it is very easy to use. It guides you through the keywords and expressions that work best so that search engines and AI find (index) you better.

I consistent

This is the basis of all success. AI needs time to learn and understand your personal brand. Be consistent in creating quality content and optimizing your online presence.

Monitor your results

Monitor your positioning in ChatGPT and Gemini search results to see how your visibility evolves. I imagine that soon tools will appear that allow us to monitor them more closely.

Practical examples to optimize your personal brand in Artificial Intelligence

Optimize your LinkedIn profile and your biography on your website

Something curious has happened to me. While testing to write this article, I found that ChatGPT was describing me using an outdated bio from a non-relevant site (you can send a correction to update the content. It works!).

Also make sure your LinkedIn profile is up to date and includes relevant information about your experience, skills and achievements.

Create content in conversational format

We have already discussed this before. AI understands natural and conversational language better. Create content in the form of questions and answers, or using an informal and friendly tone.

Participate in online forums and communities

Participate in online forums and communities related to your sector. This will help you increase your visibility and connect with potential clients.

Use relevant hashtags

In your social media posts, use hashtags relevant to your industry and AI. This will help make your posts more visible to users searching for information on those topics.

Be patient

Optimizing for AIO is a process that requires time and effort. Don’t expect immediate results, but be consistent and you will see how your visibility gradually increases.

Artificial intelligence is transforming the world of SEO, and those who understand how to optimize their brand for these new algorithms will benefit the most.

By following the keys that I have presented to you in this article, you will be able to increase your visibility in ChatGPT and Gemini search results, and attract more potential customers to your business.

Positioning criteria in artificial intelligence

As I told you at the beginning of the article, remember that AIO does not work like SEO. We can do everything I have told you to improve our visibility. But in the end it’s about reputation. These are some of the pillars of positioning in artificial intelligence (AIO).

  • Reputation and recognition in the industry: gain recognition in your industry through the consistent generation of valuable content, participation in relevant events, collaborations with other professionals, etc.
  • Experience and demonstrable results: accumulate experience in various marketing projects and be able to demonstrate tangible and successful results in those projects.
  • Significant contributions– Make significant contributions to your field, such as publishing books, research, creating useful tools, etc.
  • Positive feedback from colleagues and clients: Receive positive recommendations from colleagues, clients and other industry professionals.

In summary, improving visibility in artificial intelligence is not easy and the path is not clear yet. But if we want results, we have to start working now.

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