Top social networks in middle-income countries in 2024

Top social networks in middle-income countries in 2024

Very often, when we talk about social media statistics, the great powers appear: the United States, the United Kingdom, France… and, in more general terms, the “world.” We are not going to fool ourselves, it is the figures from the United States that stand out and are the most consistent. But the We Are Social digital reports It remains a true source of reliable and relevant data for French speakers!

For now, we will focus on a very specific category of countries, middle income countries. This category includes in total 18 countries.

From this base, the Pew Research Center carried out a new investigation which focuses on 8 territories: Brazil, Mexico, Argentina, Kenya, South Africa, Indonesia, Nigeria and India.

🇲🇽 Mexico

⏫WhatsApp: 83%

⏬ Telegram: 27%

🇦🇷 Argentinian

⏫WhatsApp: 88%

⏬ Telegram: 13%

🇰🇪 Kenya

⏫Facebook: 62%

⏬ Telegram: 17%

🇿🇦 South Africa

⏫WhatsApp: 71%

⏬ Telegram: 9%


⏫WhatsApp: 75%

⏬Twitter (X): 8%

🇳🇬 Nigeria

⏫Facebook: 56%

⏬ Telegram: 13%

🇮🇳 India

⏫WhatsApp: 50%

⏬Twitter (X): 8%

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