Who ?Lawrence Taylor, CEO of Retailforbrands. Quoi?An article on Amazon’s Nile project, or how artificial intelligence allows the giant to reduce return rates and attack new market segments. Comment?The company, led by Andy Jassy, is aiming for a major overhaul...
Webedia strengthens its commitment to mental health
On the occasion of the mental health information weeks, the media-tech group Webedia strengthens its commitment through its initiatives” Webedia forever », which results in the sharing of numerous...
According to Google’s recent study on search trends, in the face of inflation, we are far from stopping pampering ourselves: on the contrary, we are increasingly looking for quality products. We don’t want to buy more, but buy better, for...
Decoding brand archetypes: Revealing the tone of voice for social media success We explore the different brand archetypes according to Carl Jung, each with their own distinct personality and tone of voice. The caregiver Description: The caregiver archetype is friendly,...
Share me! This is how Coca-Cola managed to turn a marketing disaster into a boost for its fans.In 1984, Pepsi took on Michael Jackson and became the drink of the new generation, making Coca-Cola the drink of the old generation.But...
In today’s business world, where social media and online communication are increasingly widespread, it’s easy to underestimate the importance of a simple business card. However, the business card remains an essential tool for making connections, growing your network and attracting...
Women using social media app microblogging on their smartphone getty How much would you pay to use social media if you didn’t have to look at ads? This is an important question to ask yourself right now. A report from...
Frédéric Fougerat, president of Tenkan Paris will be guest of the Event Days Image of the employer : How can we differentiate ourselves when we all have the same story to tell? This will be the theme of the conference...
BonPatron offers a user-friendly interface and an attractive price that make it accessible to the general public. Its free version, however, has restrictions on the number of words that can be analyzed. This limitation can be circumvented by opting for...