#97 Discovering Jolimoi: a unique business model in France offering additional income in beauty with Jennifer Fiorentino, co-founder @Jolimoi

#97 – Discovering Jolimoi: a unique business model in France offering additional income in beauty with Jennifer Fiorentino, co-founder @Jolimoi


Welcome to Rendez-vous Marketing, the podcast whose mission is to help you develop online customer acquisition.

I invite digital marketers, entrepreneurs or CMOs to decipher with them the digital marketing strategies that they have used for their business and that have worked well, be it Facebook ads, content creation, SEO, video and many other things

👉 Listen to the episode also on Apple Podcasts // Spotify // Google Podcasts

Today I am very happy to meet you again for a new interview with Jennifer Fiorentino, co-founder of Jolimoi, a multi-brand platform for social selling specialized in beauty.

Launched in September 2017 by Isabelle Rabier, who was later joined by Jennifer Fiorentino, Mathilde Lemée and Aurelia Clot

Jolimoi brings together nearly 10,000 beauty stylists who advise more than 150,000 customers and sell them beauty products from a catalog of 70 brands on their site (Epycure, Birdie, Ho Karan, Horace, Skin & Out).

Listening to me you understand that Jolimoi’s business model is particular because we find:

  • A brand marketplace
  • Social sellers, also called beauty stylists: people who recommend and sell beauty products in exchange for additional income
  • The end customer who carries out the transaction on the site based on the advice of the social seller

All of this works within a custom platform that Jolimoi teams have spent years developing and improving, meaning we straddle the line between an e-commerce and technology company.

I find this business model ultra innovative and virtuous. So I wanted to understand how it works by talking to Jennifer in this episode of the podcast.

And I was amazed by all his transparency and clarity in his explanations. As usual I will give you a brief summary of what we talked about:

  • 1° The genesis of the project and the idea
  • 2nd Jolimoi’s business model: it allows thousands of independent French people to recommend them to sell beauty and wellness products selected by Jolimoi to their network and to receive an income or additional income.
  • 3rd Execution: What was your market strategy (distribution, messages)
  • 4th The question of funding: Jennifer can explain to me why it was necessary to raise funds on multiple occasions to improve their platform and thus continue to grow?
  • Can you tell me more about recruiting beauty stylists (social marketers)? Is a “selection” or pre-qualification carried out?
    • Knowing that Jolimoi’s entire success depends on THEIR success, what has been put in place to help them grow their business? (tools, recommendations, training, advice, etc.)
  • Value proposition
    • I personally find that it is not easy at first glance to understand how Jolimoi works as a client. How did you focus your value proposition to make the value of your offer easily understandable and how did you make it evolve over time?

This is the program for the first part of the episode that I recorded with Jennifer. In part two, we look at their entire acquisition and retention strategy, knowing that goal #1 is: 1 for Jolimoi is to recruit new social sellers and help them develop their business!

Here, now I’ll let you listen to my conversation with Jennifer.

👉 Listen to the episode on Apple Podcasts // Spotify // Google Podcasts

Notes and references

Find Jennifer Fiorentino on:

Resources mentioned in the episode:

It’s not over, I also need you…

1) Promote the podcast

If you like the podcast and it helps you with your marketing thoughts, the best way to tell me, or give me constructive feedback, is to simply leave a review (preferably 5 stars) on Apple Podcasts.

You can also share this podcast around you. I’m sure you know someone who would love to hear inspiring conversations about entrepreneurship and marketing 😉

It is thanks to your feedback and shares that we will be able to spread the word about this podcast and reach new people, so don’t hesitate!

If you have any questions about the podcast or the people you would like me to interview, you can contact me directly at:

I also need to talk to you about…

2) The Newsletter dedicated to entrepreneurs and marketers (over 20,000 subscribers)

A weekly newsletter where I share exclusive content on digital marketing, Facebook advertising, social media and copywriting…

To be part of the club, sign up for free on my website daniloduchesnes.com/blog.

By subscribing to the Newsletter, you will also have access to my complete library of 15 PDF resources on digital marketing (Facebook and Instagram advertising, copywriting, social media, etc.) updated every year.

And if you don’t like reading, take my free 5-day challenge to transform your Facebook advertising! There are over 2 hours of videos showing you exactly how to set up your campaigns to continuously sell.

3) Accelerate your business growth on Facebook

Are you a startup or SME doing online business and need help designing and managing your Facebook and Instagram advertising campaigns from A to Z, while improving your return on investment?

My agency, DHS Digital, can help you.

I created it to meet this need.

We work with French and Belgian brands such as Arthur, Bobbies, Inouïtoosh, Meryl Suissa, WeDressFair, Bloon Paris, Wivaldy, Meilleurs Biens with the sole aim of accelerating their growth.

Visit the DHS Digital website to book a free 30 minute strategy session with me. This will be an opportunity to tell me about your project and your current challenges with Facebook advertising.

If, after this phone conversion, I think I can help you, I will offer you a free analysis of your Facebook advertising campaigns.

This is a 10-page document that summarizes the status of your Facebook ads based on 32 criteria plus personalized recommendations to improve your results. And it’s without obligation.

Click this link to book a free 30 minute strategy discovery call with me.

See you soon for the next episode of Rendez-vous Marketing 😉



Source link

Related Posts

Leave a Reply

Open chat
Scan the code
Hello 👋
Can we help you?