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Google Analytics 4 now offers a clearer view of your traffic sources, whether paid or organic, to improve optimization opportunities.
To retain:
- Google Analytics 4 is introduced eight new dimensions to track and analyze organic and paid traffic sources.
- This new information improves your ability to analyze user behavior and performance across channels.
- This should result in better reporting, explorations, segments, and audience analysis to optimize your content strategy.
What are the new dimensions of GA4?
The eight new dimensions added in Google Analytics 4 are:
- manual font
- manuel support
- « Source/Support » manuel
- Manual campaign name
- Manual campaign ID
- terme manuel
- Manual content
- Manual source platform
As a reminder, dimensions are characteristics or properties of your data. For example, the “City” dimension indicates the city where a session begins. Likewise, the “Page” dimension provides the URL of the page visited.
These new dimensions are populated based on the UTM parameter values passed in the click tracking URLs for websites.
For mobile apps, the new UTM values are passed in the “campaign_details” event (FirebaseAnalytics.Param.CAMPAIGN_ID and FirebaseAnalytics.Param.SOURCE_PLATFORM).
Session reach dimensions are also available in a new manual report (accessible by clicking Lifecycle > Acquisition Summary > View Manual Campaigns).Mastering Facebook Marketing: Strategies, Agencies, and Services
Why associate your Google Ads account with GA4?
In order to make the best possible optimizations, you must connect your ad account Google Ads to Google Analytics 4.
Linking GA4 and Google Ads allows:
- Synchronization of advertising data in Google Analytics reports dedicated to Google Ads.
- Import Google Analytics metrics directly into your campaigns (% of sessions with engagement, average engagement events/interactions per session).
- Automatic audience sharing to use in targeting your campaigns.
- to import conversions from Google Analytics to Google Ads.
To connect the two accounts, simply follow the tutorial” Link your Google Analytics and Google Ads accounts« .
To ensure better data quality, during configuration, enable automatic labeling.
Google Ads or GA4 tag: how to correctly track your conversions?
Accurately tracking your conversions is essential to accurately reveal your performance and shape your smart offers.
To do this, you can mainly rely on “native” Google Ads tracking with its tag or directly import your conversions from GA4.
The decision you make is not unimportant, because it will have subtle repercussions on the data reported.
With the Google Ads tag, it is very possible that more conversions will be attributed to your campaigns, which will be beneficial for understanding your bidding strategies. However, don’t be fooled by appearances. The data may not match what you see later in Analytics.Massive program on social networks with Metricool
If you aim to generate consistent reporting across all your acquisition channels, it’s best to import your conversion events from GA4. This way, conversions will be more “truthfully” attributed across all channels, depending on the attribution model you choose in GA4.
Regardless of your choice, remember to check your conversion tracking to ensure performance is reported as accurately as possible. Pay special attention to how conversions are counted (“All Conversions” vs. “Single Conversion”).
