Pinterest is a visual social media platform ideal for many different industries and types of brands. However, to decide if Pinterest is right for your brand, it’s a good idea to take a look at some Pinterest statistics.
Have a basic understanding of social media statistics It gives you an idea of the type of people using the social media platform, whether they fit into your audience, and what people expect from brands on each platform.
Throughout this article, we cover Pinterest statistics like demographics, behavior, business statistics, and more.
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Pinterest Statistics Every Marketer Should Know
1. Pinterest is the 15th most used social media platform
When it comes to users, Pinterest is the 15th most popular social media platform worldwide starting January 2024. The first four are, of course, Facebook, YouTube, WhatsApp and Instagram. (WhatsApp and Instagram are tied for third place.)
While Pinterest may not be as giant as other social media platforms, that doesn’t mean it’s not worth it. In fact, we have a compelling reason to have a presence on Pinterest as our next statistic.
2. 1 in 3 Pinterest buyers have an income over $100,000
Pinterest is a platform that is perfectly prepared for social commerce. Because a third of the platform’s users They have an annual income of more than $100,000, they are ready to buy when they browse the platform for products. This makes luxury brands want to flock to the platform, making it the number one platform for luxury shopping.
3. Pinterest generated $981 million in revenue in Q4 2023
Fourth quarter of 2023 It was Pinterest’s best-performing quarter of all time in terms of revenue: it produced $981 million in that quarter alone. The platform also generated more than $3 billion in revenue throughout the year 2023.
All this to say that Pinterest is a profitable platform, which means it’s stable. It is a good idea to invest in a pinterest marketing strategy so you can take advantage of this platform.
4. Pinterest’s annual trend predictions have an 80% success rate.
Every year Pinterest publishes a new Pinterest Predicts Report, sharing the upcoming trends they predict based on the searches and behavior of their users. Because the platform’s data is so reliable, this report has had an 80% success rate for four consecutive years. This makes Pinterest incredibly useful for identifying whether the platform is relevant to your target audience’s interests.
Pinterest trend predictions for 2024 include things like:
- Eclectic Grandpa Aesthetic
- jellyfish decoration
- kitsch kitchens
- cafécore aesthetic
- Beauty and large accessories.
- Blue is used in beauty.
- Arch stacking
- Badminton
- Weddings inspired by the 70s
Review the full list of predictions for 2024 to see if your brand can take advantage of upcoming trends.
Pinterest User Statistics
5. Pinterest has 498 million monthly active users
Pinterest has 500 million monthly active users. This is a small fraction of Facebook’s nearly 3 billion users, but Pinterest is steadily growing year after year (we have a statistic for that, too).
6. Pinterest experiences 7.5% year-over-year growth
Pinterest has a healthy growth rate of 7.5% every year. It is the third fastest growing platform right now, behind Snapchat and LinkedIn. Facebook continues to grow, but at a rate of 1.6% each year, and both YouTube and Instagram are losing users.
7. 84.6 million users are located in the US.
If you are a US-based business, Pinterest could be a great option for you. The American audience is by far the largest on Pinterest, with 84.6 million of its 498 million users located in the US (17%).
The next four most popular countries for Pinterest are:
- Brazil: 28.05 million users
- Mexico: 19.45 million users
- Germany: 15.88 million users
- France: 10.65 million users
Pinterest Usage Statistics
8. 78% of users say Pinterest makes them feel positive.
He vast majority (almost 8 out of 10) of Pinterest users Get a positive feeling when using the platform. Further, another study showed that browsing Pinterest for a good dose of inspiration can help prevent burnout and stress.
There are so many benefits of pinterestbut the fact that your users are happy and at peace has to be an important factor.
9. 85% of weekly users have made a purchase on Pinterest pins.
Pinterest users are shopping on the platform – a huge amount 85% of weekly users They have made a purchase based on a pin they saw from a brand. Creating boards that feature your products can help you introduce them to even more users, increasing the chances of someone making a purchase.
10. 85% of Pinners use the platform to start a new project.
85% of users They say that they access the platform every time they are going to start a new project. This could be for DIY inspiration, products to use, or instructions on how to make something. But Pinterest is where they go. Use this knowledge to your advantage when creating and sharing Pins.
Pinterest Demographics and Audience Statistics
11. 76.2% of users are women.
More than 3 out of 4 users They are women, with 17.2% of users being men and 6.6% of users not specified or identified with another gender. If women are a big part of your demographic targetsPinterest is the perfect platform to find them.
12. Pinterest’s largest audience segment is women between 25 and 34 years old.
Most of Pinterest’s audience is Millennial women ages 25 to 34, and that segment represents 28.5% of its global audience. The second largest segment was women between the ages of 18 and 24, who make up more than 18% of the user base.
13. Pinterest has 25.1 million Gen Z users
According to projections made in 2020, the platform should have around 25.1 million Generation Z users This year, it represents about 5% of its entire user base. This represents an increase from 16.4 million in 2020 and 23 million in 2023, showing that Generation Z consumers continue to join the platform.
Pinterest Advertising and Marketing Statistics
14. Pinterest offers ROAS twice as good as other platforms
Pinterest Ads It has been shown to provide a ROAS 2 times higher (return on ad spend) for retail brands than other digital platforms. Get more bang for your buck by promoting Pins on Pinterest.
15. Users save more than 1.5 billion Pins per week.
Pinterest users are pinning over 1.5 billion Pins every week to over 10 billion Pinterest boards. These users are planning home decor, recipes, product inspiration, and more.
16. Brands achieve 2.3 times more efficient cost per conversion
Get better advertising performance than other social media platforms. Pinterest ads generate 2.3x more efficient cost per conversion than other social media sites.
Pinterest Traffic and Engagement Statistics
17. Pinterest averages over a billion monthly visits
Pinterest received over 1 billion monthly website visits in December 2023, making it one of the most popular websites in the world. This means that your users visit the site an average of 2 or more times a month.
18. 38% of Pinterest web traffic comes from the US.
The United States is the most popular country on Pinterest, so it makes sense that more than a third of your traffic comes from the United States. The next four countries that visit Pinterest.com most frequently in order are Brazil, the Russian Federation, India, and Colombia.
19. 96% of searches are unbranded.
Almost all searches They don’t have a brand on Pinterest. This means people search for things like “brown sofa” or “floral wall art” rather than specific brands. This presents a great opportunity for your brand to be discovered. Pinterest users are not loyal to a single brand and instead expect to find new brands and products that they can purchase from.
20. Pinterest saw a 50% year-over-year increase in shoppable items saved to boards.
Pinterest is making a conscious effort to make its platform even more shoppable. The platform’s efforts have not been in vain as it now sees a 50% increase year over year in Purchasable Pins that are saved to boards. Since more than half of Pinterest users see the platform as a place to shop, these shoppable items make it even easier.
Pinterest Statistics for Business
21. Pinterest is the fifth most popular social commerce platform
He The five most popular social media platforms. The places where online shoppers are most likely to make a purchase are:
- Tik Tok
- Messaging apps
This means your brand should take advantage social selling capabilities on Pinterest so you can increase the number of conversions you receive directly from the platform.
22. 80% of weekly users have discovered a new product or brand on Pinterest.
Pinterest is the perfect platform for companies to be discovered. 4 out of 5 users You’ve found a new product or brand on Pinterest, which likely resulted in a purchase or follow. Promote your products on Pinterest to increase your chances of reaching a new audience member or potential customer.
23. Shoppers on Pinterest spend twice as much as shoppers on other platforms.
Pinterest users spend double when they shop on Pinterest than when they shop on other social media platforms. This makes Pinterest an ideal platform for higher priced products, such as furniture and designer clothing or accessories.
Feel free to post your products on Pinterest. Demographic data shows that Pinterest users have higher incomes and spend more on their purchases.
24. Brands that use a Pinterest catalog get five times more impressions of their products.
If you needed one more reason to convince you to take advantage of Pinterest’s social selling tools, let this be it. Brands that set up their Pinterest catalogs receive five times more impressions on the pins of their products than brands that don’t.
Use these Pinterest statistics to inform your strategy
If these statistics tell you anything, it’s time to set up your social selling strategy. Learn to sell on Pinterest so you can start generating even more sales and conversions through the social media platforms of your choice.
