What are the key marketing trends in 2023? (meltwater study)

What are the key marketing trends in 2023?  (meltwater study)


As a preamble, let’s talk ChatGPT! πŸ˜‹

The latest trends in marketing focus on the use of technologies such as artificial intelligence (AI) to improve the personalization of advertising messages, social networks to reach a wider audience, the metaverse to create immersive experiences for consumers, and influencers -Marketing to leverage the influence of social media personalities. However, it is important to note that these advances must be implemented in line with the General Data Protection Regulation (GDPR) to ensure the privacy and security of consumers’ personal data.

Otherwise, tell us more about this service, as we’ll be featuring data from the latest Meltwater report. In short: What is meltwater?

Meltwater is a media monitoring and online reputation management company. Their monitoring platform allows businesses to monitor social media, news sites, blogs, forums, and other news sources to gain insights about their brand, industry, and competition. Meltwater also offers solutions to help businesses manage their online reputation by monitoring social media mentions and comments and providing tools to effectively respond to ratings and reviews. In addition, Meltwater offers tools to measure the impact of the company’s online presence and to optimize marketing strategy through data analysis.

Thank you for this information! Please do not hesitate to ask me any further questions if necessary.


βž” TikTok: 81% of its users use this social network to find new brands, products and services

If you are looking for statistics on users, usage and advertising data, TikTok offers its own platform: TikTok Insights

βž” Social Commerce: Revenue is projected to reach $1.2 trillion by 2025

In-app purchase on Snapchat

βž” Accessibility: A 2022 survey of consumers with disabilities found that 42% of respondents were unable to make an online purchase due to non-accessible websites or apps

Automatic subtitles on Instagram

βž” Short Videos: Video content remains a priority for major social media platforms

YouTube shorts

βž” Influencer Marketing: In fact, 48% of consumers are starting to distrust influencers because they are tired of the amount of branded content they see on social media

βž” AI Content Generation: A Gartner study predicts a 21% increase in the global artificial intelligence software market


Discover all the trends, their data and their analysis in the full report by clicking on the link below! πŸ˜‰

Download the Meltwater report



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