We accompany our audience throughout the buying process

This could be a good summary of any good marketer’s mission. This is what our strategy should achieve. To offer our future customers everything they might need to decide to buy our product.

This could be the focus of the conversation we had on June 23 in the Skiller Academy Tech Talks program (you can watch it on Movistar Plus+ channel 140).

The program was presented by Juan Manuel Urraca and as guests we were: David Grijalba, Víctor García, Fares Kameli and myself. As Juan Manuel said, we still have several problems in the pipeline and I hope we will have a second part soon.

Below I leave you the complete video, some clips with the best songs in a playlist of my YouTube channel and an index of the best songs:

Skiller Academy Tech Talks (on Movistar Plus+ Business TV channel 140)

Highlights of the Skiller Academy Tech Talks program on Movistar Plus+:

  • How would you define good practices in digital advertising?
  • How can companies adapt advertising content formats to different digital channels?
  • Keys to using data to improve user experience
  • Who should manage brand content? The company itself or an agency?
  • What content should I offer depending on the stage of the buying process?
  • The data will tell us if the content really works
  • How can the content be used to generate a connection with the public and build a digital community around the company?
  • What are the marketing channels most used by companies?
  • What is the contribution of artificial intelligence to content creation?

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