TikTok has partnered with Hubspot on a New Guide to Effective In-App Lead Generationincluding a variety of tips on TikTok ads best practices, campaign notes, case studies, and more.
The complete 25-page guide, aimed at APAC marketers, is available to download. here (with email registration), but in this post we will look at some of the key elements.
First, the guide provides an overview of the main TikTok lead generation options and how they work.
There is also an overview of the ideal workflow for lead generation using TikTok solutions, which could help you in planning your campaign.
There are also notes on how to integrate your TikTok ads process into Hubspot and bring your ad campaign management to a single platform.
The guide also provides best practices for lead ads and lead generation forms, outlined in key steps:
There are also creative tips, notes on how to use CapCut to edit and create video clips, and a case study to present the notes in action.
There are some useful notes here, and even if you’re sure you know what you’re doing with your TikTok approach, it’s probably worth downloading and reading them, in case there are some elements you’ve overlooked.
You can download the full TikTok “Lead Finders” manual here.
