The best of advertising creativity European.
nickname “The Cannes Lions of Europe”, Indeed, Eurobest is the continental equivalent of the prestigious Cannes festival. Both are organized by the same Ascential parent company. Big festival at international level, The Eurobest Awards have been honoring the most creative advertising campaigns on the old continent for 34 years. This limited geographic scope is therefore favourable French advertising creativity, which often rises even higher there than in Cannes and this vintage 2022 confirms this beautiful habit 5 main prizes and many prizes!
« Eurobest is Europe’s most established and recognized award for creativity. »
The Eurobest 2022 Grand Prix
Among the 25 outstanding disciplines is These 4 campaigns each received 2 main prizes:
- 🇫🇷 Brand experience and activation + Cell phone, mobile phone: Back Market – “Hack Market”, by Marcel, Paris.
- creative data + Glass, the price of change: Pigeon – “Toxic Influence”, by Ogilvy, London.
- direct + PR: Polycam, UNESCO, Blue Shield – “Backup Ukraine”, from Virtue Worldwide, New York.
- Movie + Filmcraft: Samsung-” The Spider and the Window », by Leo Burnett, Frankfurt.
These campaigns have received 1 main prize:
- Creative business transformation: Heineken-” The unwasted beer », by Publicis Milan and Dublin.
- Creative Trading: Volvo – “Road Configurator”, by FamousGrey, Brussels.
- 🇫🇷 Creative Efficacy: Renault – “Electric Village”, by Public Conseil, Paris.
- Creative strategy: D’Ieteren – “Reduce the ride”, by Happiness, an FCB alliance, Brussels.
- Design: Penguin Random House Portugal – “Portuguese (new) constitution”, from FCB Lisbon.
- Digital craft: Adobe-” Adobe X Bowie », by Dentsu Creative, Amsterdam.
- Entertainment: Prime Video – « Staraoke », by Ogilvy, Milan.
- 🇫🇷 Grand Prix for Good: Women in games – « gender swap”, BETC, Paris.
- health care: Spanish Ministry of Consumer Affairs – « sugar kids », by VMLY&R HEALTH, Madrid.
- Industry Craft: Molson-Coors-” chill boards », by NORD DDB Copenhagen, adam&eveDDB London and DDB Chicago.
- Innovation: Dot Incorporation – « dot pad The first intelligent tactile graphic display », by Serviceplan Munich and Serviceplan Seoul.
- Integrated: Heineken-” The night is young “, by Publicis, Milan.
- Media: IKEA – « newsletter », by Accenture Song, Copenhagen.
- Outside: Affinity – “Neverending Chase” from Havas, Milan.
- 🇫🇷 Printing & Publishing: distance – ” Outlaw Runners », by BETC, Paris.
- Radio & Audio: Burger King – “Did he upgrade or downgrade?”, “Mother but not his mother” and “Unsustainable children”, by David, Madrid.
- Social and Influencers: Heineken-” The Virtual Heineken Silver », by Publicis, Milan.
“The Eurobest awards are there.” to promote and celebrate creative excellence across the region, Appreciation of the work that is groundbreaking, courageous and forward-looking for the industry. »
The special prices of the Eurobest 2022
- Agency of the Year: 1 Publicis Italy, Milan; 2BETC, Paris; 3 Marcel, Paris; 4 Public Council, Paris; 5 Adam & Eve DDB, London.
- Independent Agency of the Year: 1 Philipp and Keuntje, Hamburg ; 2 Jung von Matt, Hamburg ; 3 Serviceplan, Munich ; 4 Seven One Ad Factory, Unterfohring + White Rabbit Budapest ; 5 Herezie, Paris + Jung Von Matt, Vienna.
- Network of the Year: 1 publicis worldwide; 2 DDB worldwide; 3Ogilvy; 4 BET; 5 Leo Burnett.
- Media Network of the Year: 1 Dentsu X; 2 iProspect; 3 MediaCom; 4 OMD worldwide; 5 Havas Media Group + PHD Worldwide.
- Eurobest Golden Palm: 1 Zauberberg Productions, Germany; 2 B-Reel Films, Sweden; 3 Artisans du Film, France; 4 iconoclasts, Germany; 5 Neuland, Sweden.
All advertising prices for 2022 can be found here: AWARDS
