He influencer marketing It is one of the most interesting strategies for brands. Due, above all, to the high percentage of conversions it generates compared to other methods.
A large part of purchasing decisions are influenced by the recommendations of other users.
Therefore, it is important to know the how this type of campaign works and those practices that can help us achieve the expected results. And that’s exactly what we’re going to do in this article.
What is Influencer Marketing?
These are strategies that build on establish relationships between brands or companies and influential people in social networks. The latter are known as “influencers” and are characterized by having a large number of followers on different virtual platforms.
If you want to know how you can focus your influencer marketing strategydon’t miss the 5 tips which we leave you below.
1. Create collaborative content
One of the main points of any influencer marketing campaign is create collaborative content with them.
Keep in mind that it’s not just about telling our influencer the content to publish, but we have to get involved: Know your audience, the type of content you create, etc. In this way we can better focus our strategy.
One of the formats that we can use and that usually gets good results is that of contests.
2. Take advantage of IGTV and new formats
As we have already told you on several occasions, video is becoming a highly topical format. So it’s interesting to implement that within our strategy.
Instagram launched IGTV with the aim of competing against YouTube like video platform. And, although for the moment it is not having the expected success, it is foreseeable that its number of users will increase significantly in the future.
By 2021, video is expected to account for 78% of all mobile data traffic
As companies or brands we must anticipate these trends. Starting to create a strategy where we keep this and other new tools in mind.
3. Invest money little by little
As with most campaigns we run, we have to can be patient It is essential to learn from the process and analyze the results we get to correct our strategy.
This implies that it matters don’t invest our entire budget in hiring a highly successful influencer. Rather, we have to evaluate which figures are best suited to our product and can offer us interesting results.
Also, we can always choose to use our products as payment when carrying out such a campaign.
4. Focus on Generation Z
Until now, most brands have focused on millennials when launching their campaigns. But we have to think about our own future customers: Generation Z
Their product consumption is on the rise, so it’s interesting to start taking that into account. In fact, some companies are already reaching out children influencers.
These kids also stand out on Instagram and can have millions of followers.
5. Take advantage of booming platforms
Finally, it’s also essential that you stay up to date on which platforms work best, as long as your target audience is on them. For example, today Contraction It has become one of the best places to collaborate with streamers.
The key to influencer marketing success
It is clear that Influencer Marketing can increase the sales of a product. But, Why? What is the key to this strategy?
There are two psychological processes that are reflected:
Sympathy:
The principle of sympathy does we pay more attention to those people we consider similar to us. Influencers have a user profile, closer to us than a brand can have.
Authority:
The principle of authority refers to the fact that we consider the opinion of those people who are referents in something more relevant. If, for example, a fashion influencer tells us about a clothing brand, it is easier for us to be interested since we consider him an expert in this sector.
And you, what do you think of influencer marketing? Would you develop a campaign using this strategy?
Are you interested in:
