The three-colored gratin 2023
This 70th edition of the Cannes Lions is historic for France. French communication agencies were particularly able to shine here: Take a look at the full list. Among all the advertising creations “Made in France”. rewarded on the Croisette by renowned juries and through 30 categories or “disciplines”, Below are those who collected the most!
1. Anne de Gaulle Foundation – Paris Anne de Gaulle (from Havas Paris).
85 points: 1 grand prize Forever ; 1 gold and Direct; 1 gold and health; 1 gold and outdoors; 1 silver In the media ; 1 bronze de Brand Experience & Activation. A “rebrand” making an impression, for a good cause.
2. Renault-Plug Inn (by Publicis Consulting).
67 points: 1 grand prize etc 1 silver de Creative Strategy ; 1 gold en Creative business transformation; 1 gold in Mobile. More than just an advertisement a real service that connects motorists and which is set to expand in Europe.
3. Solar Impulse – Ready to Vote (by Publicis Consulting).
65 points: 1 gold, 1 silver etc 1 bronze and Direct; 1 gold and printing; 1 gold en Sustainable Development Goals; 1 silver and outdoors; 1 bronze in PR. 50 concrete and actionable suggestions, To change things, and fast.
4. Young Heroes – #Optink (par McCANN Paris).
35 points: 1 gold a Social & Influencer; 1 silver etc 1 bronze and Direct; 1 silver a PR; 1 bronze In the media. A tattoo with a minimalist design, but it can save lives.
https://www.youtube.com/watch?v=w-DRxhi0jrc
5. Volkswagen—Inside Jobs (from DDB Paris).
30 points: 1 silver etc 1 bronze and Direct; 1 silver etc 1 bronze In the media ; 1 silver etc 1 bronze outside. A Perfect “Trojan Horse” to recruit attentive mechanics.
Bonus: Memorial Sloan Kettering Cancer Center – Working with Cancer (inter alia by Publicis Conseil).
As this campaign was designed by 6 agencies of Publicis Groupe, Publicis Conseil benefits from only a sixth of the points but with such a track record and in particular one of the 3 French Grand Prix of this 70th edition, we couldn’t miss it.
A total of 48 points (and thus 8 points for Publicis Conseil): 1 Lions Health Grand Prix; 1 gold etc 1 bronze in health. Based on a terrible insight This movement, initiated by Arthur Sadoun (CEO of Publicis Groupe), has taken on a global dimension.
If you want to see even more creative ads, see this other “Best of” article: Cannes Lions 2023: the case studies of each Grand Prix
