{PUB's Delight} It stings of SPA and it feels good of happiness

{PUB’s Delight} It stings of SPA and it feels good of happiness

After long years of absence SPA is back with a new campaign for its sparkling water. And it feels good! Just like the sense of taste, to which the drinkers of mineral water react particularly sensitively.

This experience is the focus of the new SPA campaign: It’s burning. It feels good.

The new campaign started in the Netherlands at the end of May and in Belgium at the end of June. It’s on TV, radio, outdoor, DOOH, digital and social media.


Marketing team: Mélanie Decelle, Séverine Du Champs, Lotte Croux

Digital team: Isabelle Van Doorne, Jérôme Naif

Agency: luck

Executive Creative Management: Karen Corrigan

Chief Creative Officer: Geoffrey Hantson

Executive Creative Director: Philippe Fass

Strategic Director: Isabelle Koelman

Connectivity Planner: Marine Vandenplas

Concept providers: Gil Gauniaux, Thibaut Castaing

Content Providers: Debby De Ridder, Brent Roofthooft, Birger Morris

Lyricists: Joey Boeters, Nik Sluijs, Stéphane Opdenbosch, Dee Verwaertermeulen, Elmer Tazartez

Account team: Frederik Jonnaert, Emmanuelle Hoet, Yente Janssen, Kris Van den Brandt

Design manager: Dries Lauwers

Graphic designers: Emilie Wauthelet, Lore Snauwaert, Karel Chanterie, Raphaël Ricouard, Hannah Boogaerts, Jonathan Kalifat
DTP: Loic Lenoble

Production house: BLEUNUIT

Studio: Sonhouse

Production Managers: Bart Vande Maele, Arthur De Wachter

Movement leader: Remke Faber

Motion Designers: Simon Schuurman, Bart Callaerts, Arthur Nunes, Aline Schmidt

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