After long years of absence SPA is back with a new campaign for its sparkling water. And it feels good! Just like the sense of taste, to which the drinkers of mineral water react particularly sensitively.
This experience is the focus of the new SPA campaign: It’s burning. It feels good.
The new campaign started in the Netherlands at the end of May and in Belgium at the end of June. It’s on TV, radio, outdoor, DOOH, digital and social media.
credits
Marketing team: Mélanie Decelle, Séverine Du Champs, Lotte Croux
Digital team: Isabelle Van Doorne, Jérôme Naif
Agency: luck
Executive Creative Management: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Executive Creative Director: Philippe Fass
Strategic Director: Isabelle Koelman
Connectivity Planner: Marine Vandenplas
Concept providers: Gil Gauniaux, Thibaut Castaing
Content Providers: Debby De Ridder, Brent Roofthooft, Birger Morris
Lyricists: Joey Boeters, Nik Sluijs, Stéphane Opdenbosch, Dee Verwaertermeulen, Elmer Tazartez
Account team: Frederik Jonnaert, Emmanuelle Hoet, Yente Janssen, Kris Van den Brandt
Design manager: Dries Lauwers
Graphic designers: Emilie Wauthelet, Lore Snauwaert, Karel Chanterie, Raphaël Ricouard, Hannah Boogaerts, Jonathan Kalifat
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DTP: Loic Lenoble
Production house: BLEUNUIT
Studio: Sonhouse
Production Managers: Bart Vande Maele, Arthur De Wachter
Movement leader: Remke Faber
Motion Designers: Simon Schuurman, Bart Callaerts, Arthur Nunes, Aline Schmidt
