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Generation Z is gradually abandoning Google for their searches (Study)!

The rise of TikTok continues to amaze. Beyond its role as an entertainment platform, TikTok now seems to become a must for the search for information, especially among generation Z. A recent study analyzed this trend which could cast more...

September 13, 2023

English

Bigger B2B budgets, study on using AI in marketing, and longer Instagram reels

Over 50% of B2B marketers report larger budgets53% of B2B marketing managers said their organization’s marketing budget was larger in 2023 than 2022, with the most frequent budget increases involving AI technologies, while social media marketing was seen as the...

September 12, 2023

English

Brand study: Apple

Apple is undoubtedly one of the most iconic and influential brands in the world. Since its creation in 1976, the apple brand has stood out and created a real craze around its products and image. In this article we will...

August 14, 2023

English

5 Reasons to Study the Distance Marketing and Advertising FP – Social BlaBla

Marketing and advertising are two areas that have become very important in today’s job market. The need to attract new customers in an environment of global competition is growing among companies looking for specialized profiles to further develop this function....

July 24, 2023

English

What are the key marketing trends in 2023? (meltwater study)

As a preamble, let’s talk ChatGPT! 😋 The latest trends in marketing focus on the use of technologies such as artificial intelligence (AI) to improve the personalization of advertising messages, social networks to reach a wider audience, the metaverse to...

June 8, 2023

Tag: Study

Generation Z is gradually abandoning Google for their searches (Study)!

Bigger B2B budgets, study on using AI in marketing, and longer Instagram reels

Brand study: Apple

What are the key marketing trends in 2023? (meltwater study)

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