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Digital advertising: French market to grow 9% in 2023, driven by social media, retail media and search

The French digital advertising market exceeds the symbolic mark of 9 billion euros, according to the 31st ISR e-pub Observatory, prepared by Oliver Wyman in collaboration with Udecam. 9% growth, benefiting major foreign digital players, driven by social media, retail...

February 6, 2024

English

This video spot presents the French renewable energy team

The Renewable Energies Union (SER) recently selected Wunderman Thompson France to support it in its communications strategies and conference commitments on renewable energy. In addition to a communications platform, the agency envisioned an unusual campaign that highlights the strategic role...

October 4, 2023

English

AI: French companies increase their budgets

ABBYY, a multinational specialized in intelligent automation, reveals the results of its new study, conducted in collaboration with Sapio Research, on the impact of global economic stagnation on investments in intelligent automation. The economic climate has certainly had a downward...

September 23, 2023

English

Youtubegate: the reaction of Médiamétrie and a French media agency

Who ?Two media agencies and Julien Rosanvallon, DGA of Médiamétrie. Quoi?How important is the Google video partner network in purchases? What was the reaction of news agencies after the adalytics revelations? How is Médiamétrie preparing to convert platforms to third-party...

September 15, 2023

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Do the French still trust real estate operators?

You know that the health crisis that began in 2020 has turned into an economic crisis and that there have been upheavals in many sectors, including real estate. With the general increase in prices we have entered a period of...

September 14, 2023

English

ESG: Focus on the 318 certified French B Corp companies

To respond to social and environmental issues, more and more French companies are engaging in an ESG certification process. Today we focus on B Corp label, held by 6,776 companies worldwide, of which 318 are French (as of 6 July...

September 8, 2023

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The French name those responsible for the purchasing power problem

The phenomenon of “shrinkflation” on food products has been noticed by the vast majority of French people Source link

September 8, 2023

English

More than one in three French people is waiting for the second discount to go on sale

Bonial, a media and technology company for commerce, with the help of OpinionWay, wanted to take the opportunity of the summer sales to draw up an inventory of the consumers who participate in this operation and in particular in the...

August 15, 2023

English

Inflation influences the saving behavior of the richest French people

The current context has also made wealthy French people more concerned about the real impact and CSR dimension of their investments. Source link

August 15, 2023

English

the 5 most awarded French campaignsLLLLITL

The three-colored gratin 2023 This 70th edition of the Cannes Lions is historic for France. French communication agencies were particularly able to shine here: Take a look at the full list. Among all the advertising creations “Made in France”. rewarded...

July 9, 2023

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Tag: French

This video spot presents the French renewable energy team

AI: French companies increase their budgets

Youtubegate: the reaction of Médiamétrie and a French media agency

Do the French still trust real estate operators?

ESG: Focus on the 318 certified French B Corp companies

The French name those responsible for the purchasing power problem

More than one in three French people is waiting for the second discount to go on sale

Inflation influences the saving behavior of the richest French people

the 5 most awarded French campaignsLLLLITL

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