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By Riccardo Esposito | Published in February 11, 2023 Tone of voice is the way a brand chooses to express itself in public and communicate with potential customers. This happens both through writing, for example, in blog posts, and with...
Contrary to what traditional marketing suggests, today’s travelers don’t want to be hassled to make a hotel reservation. For people to feel connected to a host brand, it is essential that they feel inspired, listened to, guided and informed; however,...