Smart Business, BIG Impact, with Vincent Ducrey, co-founder and president of the HUB INSTITUTE

Here is an overview of the speakers and key topics that will be covered during this unmissable event

The passion of fans and the transformation into engaged customers

The day will begin with a discussion on how brands can turn fans into engaged customers. In an era where the lines between the real and virtual world are increasingly blurred, speakers Melissa Simoni of Twitch Ads and Lorelei Schirar of Universal Pictures International France will explain how to harness the passion of fans to turn them into loyal and enthusiastic customers.

The evolution of Aroma-Zone while remaining faithful to its values

Nicolas Borgis of Epam and Delphine Stey of Aroma-Zone will share their insights into how Aroma-Zone, a French gem of natural healing and aromatherapy, has managed to expand internationally while remaining true to its values. They will explore the keys to retooling the platform to serve a renewed brand experience.

The need for innovation and agility in a changing world

In an ever-changing economic context, Vesna Cosich of Braze and Julien Leblanc of Highspot will talk about the importance of rethinking business strategies and promoting effective collaboration to optimize results and rationalize costs. They will discuss how companies can refocus their strategy to achieve consistent performance while delivering a hyper-personalized experience.

E-commerce and the click, mortar and platform trend

Olivier Theulle of Fnac-Darty and Fabien Versavau of Rakuten France will explore the emerging “click, mortar and platform” trend that sees alliances between omnichannel retailers and e-commerce platforms to create value for customers and aim for persistent growth.

Artificial intelligence at the service of sustainable mobility

Anne Pruvot of SNCF Connect & Tech will highlight the importance of agility and innovation to meet the changing expectations of sustainable mobility, offering more responsive, tailored and responsible services.

Customer experience in the age of artificial intelligence

HubSpot’s Virginie Le Lièvre will address the challenge of consumers with sometimes conflicting expectations and explain how to maintain optimal business performance in an era of instability.

Artificial intelligence for growth

Meta’s Pierric Duthoit will discuss the role of artificial intelligence in business growth, particularly as consumers are increasingly focused on controlling their data and spending.

Modernization and innovation in trade

Marie Cheval de Carmila will explain how the commercial offer can stimulate the renewal of commerce and how companies must adapt to market challenges.

The long-term corporate vision

Miliboo’s Guillaume Lachenal will share his experience on the creation and growth of Miliboo and how the company is staying the course in a disruptive environment.

Generative AI and data for performance

Jean-Come Renaudin from Schneider Electric will talk about how generative AI is being used to improve operational efficiency and drive innovation at scale.

Optimization of the Customer Experience thanks to CDP and AI

Treasure Data’s Marine Desgranges will discuss growing customer insights through enriched data and advanced personalization.

Generative AI: revolution or fad?

Geoffrey Huber of Groupe Seb, Antoine Pourron of Groupe Seb and Charles Letailleur of Converteo will examine the potential impact of generative AI on their business.

Conversations driven by artificial intelligence

Yext’s Christian Ward will discuss how AI can transform consumer interactions and create meaningful conversations.

Using data to achieve value

Ouassima Zakraoui from Renault France and Bertrand de la Selle from Equancy will discuss how Renault uses data to move from volume to value.

Connecting with consumers in a turbulent economy

SheerID’s Emily du Luart and SheerID’s François Rychlewski will explore the challenges and opportunities of connecting with consumers in an uncertain economy.

Transformation and innovation

Maurice Levy from Publicis Groupe will share his experience of transformation and innovation within Publicis Groupe, as well as future plans for VivaTech, Escalator and YourArt.

From indifference to commitment

Hamza Kourimate of Dailymotion Advertising will explain how to capture and keep your audience’s attention.

Measuring advertising attention

Noémy Tur from WeTransfer Advertising will talk about the new metric “advertising attention” and its impact.

Digital transformation in the era of artificial intelligence

Microsoft Advertising’s James Murray will talk about digital transformation in the age of artificial intelligence.

Frugal marketing to maximize impact

Adrien Seugé of L’Oréal, Stéphane Grenier of Amazon Ads and Arnaud Lauga of Performics will explore measuring campaign effectiveness and how these indicators enable brands to maximize marketing effectiveness and generate impact.

Adaptation of consumer credit to current crises

Vincent Sussfeld of BNP Paribas Personal Finance will discuss how the consumer finance sector is adapting to current economic challenges.

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