Features, trends, studies, new advertising formats… What should we remember from the week on social media?
Meta announces generative AI capabilities for advertisers
Meta announced AI tools for advertisers to help them create content for Facebook or Instagram ads. The first feature allows brands to create different versions of the same ad for different audiences while maintaining the main message of the ad. A background feature simplifies the creation of different assets and an image cropping feature helps companies create assets for different platforms and ensures the dimensions are correct.
TikTok launches a music discovery hub: #NewMusic
TikTok has announced the launch of the #NewMusic search hub, a dedicated space where artists around the world can showcase their new songs and users can discover new music. The #NewMusic hub will highlight new releases and make it easier for fans to discover the latest tracks from new and established artists. To celebrate the launch, TikTok is teaming up with the Jonas Brothers and Miguel, artists who have capitalized on TikTok’s focus on new music.
TikTok partners with Smartly.io to simplify the creation of video shopping ads
TikTok has added a new element to its marketing affiliate program by partnering with Smartly.io to simplify the creation of video shopping ads, opening a new path to e-commerce. TikTok’s video purchase ads direct users from video to in-app payment, streamlining the purchase process in the TikTok feed. The Smartly integration allows brands to integrate their product catalog and offers, ensuring a smooth and efficient purchasing process.
Elon Musk has hired a new CEO for Twitter
Elon Musk has hired Linda Yaccarino as Twitter’s new CEO, stating that her primary focus will be on business operations while he will focus on product design and new technologies. Ms. Yaccarino is a former publicist who served as President of Global Advertising and Partnerships at NBCUniversal. Should we expect less chaos?
Other news…
Instagram added a new function This allows you to show a shop button in posts 🛍️The platform Works too It’s all about letting other creators know you’re interested in collaborating by posting a status on your profile, sending direct messages, and when your profile appears in search 👀.
