How to improve ecommerce sales thanks to Instagram

Instagram has experienced notable growth with an increase of approximately 500 million active users per month, of which 300 million use the application daily. What does this tell us? Well, with this volume, Instagram is at the forefront of social media marketing.

More than 68% of Instagram users have some interaction with different and diverse brands. We have to know the types of electronic commerce existing and thus find our market niche.

So, if we know how to do it well, Instagram can serve as a great sales platform, so we must know what metrics are key to optimizing an ecommerce.

Therefore, before talking about Instagram, let’s see a little about what we must take into account in our ecommerce to optimize it correctly:

RPV (Average Conversion Rate, Average Order Value (AOV) and Revenue Per Visitor (RPV)) are the three metrics that we should not leave aside to do a good job. To know a little more about what we are talking about, we are going to explain them briefly.

The average conversion rate is nothing more than the % of visitors who become buyers. The average order value (AOV) is the average amount of money that a customer spends when placing an order on our page or website and finally the revenue per visitor (RPV) is the money that an ecommerce earns for each customer. who accesses the platform.

On the other hand we must follow these tips. Optimizing the conversion of our ecommerce can be summarized in two broad features:

• Acquisition that we can say is where our traffic comes from and we can see which channels work better for us and which ones worse.
• Conversion that tells us of all the people who visit us how many end up buying.

Headless trading:

What this e-commerce platform allows us to do is be more agile and optimize time and, above all, maximize our e-commerce since it separates the user interface (front-end) from the administrative part (back-end). In this way it allows us to be more competitive and adapt more easily to the demand of our clients.

Therefore, ecommerce or headless electronic commerce and Instagram are the perfect combination. Why? Here we are going to give you 5 reasons:

1. Instagram Stories
As you already know, it is rare for a buyer to purchase an item on the first try, but rather it is easier and more likely that they will end up purchasing it after having seen it several times. This is why this option that Instagram gives us to upload photos to our story for 24 hours is the perfect option to make our products seen in a more visual and dynamic way than in a standard publication.

2. Influential people
Influencer marketing has become very important as the ROI can be huge. The most important thing is to find an influencer who adapts perfectly to your store, since this way you will get your volume of followers to increase very exponentially, which in this way will also increase your sales.

3. The “buy now” button
As simple and attractive for your client as all you have to do is place the aforementioned button below your publication, the client clicks on it and goes directly to the purchase. Isn’t this easier than having to go to the website? Of course yes, and that’s what it’s all about, giving the greatest facilities to our clients.

4. Links to story
With this, what we get is a direct link to the article that we have uploaded to the story, this option is much more convenient compared to the previous one, entering the website and searching again for the article that we liked until we find it.

5. The visual of the photographs
There is no easier way to sell than with photographs of the items. They don’t have to be perfect or professional photos, just because they are attractive is enough to attract attention. There is no better way to attract customers than with an eye-catching photo and searching for the perfect hashtag.

Having seen all these points, we believe that it has become clear that Instagram continues to be and will continue to be a platform to which we cannot say no. By knowing how to make proper use of this APP we can achieve much more sales volume as long as we correctly work on all the points that we have mentioned. Ah! remember to use the appropriate hashtags.

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