Avanci and NM Data, subsidiaries of MV Group, are jointly organizing a webinar to provide you with best practices to optimize costs during your acquisition campaigns.
/ Published on /
Specializing in data and digital marketing, Avanci and NM Data, subsidiaries of the MV group, are jointly organizing a webinar entitled “Control costs using data” Tuesday 10 October from 10:00 to 10:45 The objective: to guide you in optimizing your acquisition budget and, thus, enable you to achieve your business objectives.
Register for the webinar
How to counteract the increase in acquisition costs
The organization of this webinar was born from an observation: acquisition costs have recently seen a sharp increase. As proof, a study conducted by Profitwell suggests that “organic” costs, linked to natural content or references, have increased by 35% in the last five years. At the same time, costs related to paid advertising have increased by 60%. These two factors inevitably complicate the acquisition of new customers and lead, through a rebound effect, to a deterioration in ROI.
Tips and use cases to optimize your acquisition strategies
Therefore, to help you streamline your acquisition strategies, achieve better targeting or reactivate inactive customers to optimize expenses, the webinar will be based, after providing context, on concrete use cases. An acquisition method that exploits data and profiling will also be presented.
Discover the detailed program below:
- State of play and influence of increasing acquisition costs,
- The imperative need to renew one’s prospect base,
- The presentation of a method to optimize acquisition costs,
- The importance of data for searching for prospects and reactivating inactive profiles,
- Conquest by catchment area (use case),
- Enrichment of inactive people by catchment area (use case).
The webinar will be hosted by an expert: Virginie Gonçalves, commercial director of NM Data. The event is completely free. To register, simply click on the link below.
Register for the webinar
