In the last ten to five years we have seen a variety of products thrive in different markets.Social networks. For example, without talking about Facebook, we find: Pinterest and with Instagram (purchased by Mark Zuckerberg’s company some time ago), which managed to gain an impressive number of users in a short period of time. But from a digital marketing perspective, this popularity doesn’t always go hand in handconcrete tools to work with. Among other things, many of these platforms do not have these analytical utilities in order to be able to process our content mathematically.
Something similar is happening with Instagram. Unlike Facebook, which has its own Facebook Insights, and even Twitter, which unfortunately offers countless alternatives in the form of third-party applications with its API, we hardly hear anything about analysis tools for Instagram. . A similar thing happened with Pinterest in the early days, although later some efforts focused on the area of brand presence on the platform have been reasonably satisfactory. That’s why we’re going to talk about that today Five analytics tools for Instagramsome more familiar, others more accessible, but all with a possible answer to the questions we may be asking about our account.
Statigram
One of the most well-known analysis tools for Instagram is undoubtedly Statigram. It is also one of the ones that has been around the longest, offering free solutions to whatever numeric needs we may have with our branded account. The web based, which means we can access it from anywhere with our Instagram credentials. But there’s also the option to view images from around the web (which is normal considering Instagram made it available a while ago) and some tools for community managers.
We’ll only focus on the statistical tool, but Statigram is worthwhile when we use Instagram as an important tool in our social strategy. Statigram offers some rather basic information that can serve as a curiosity, such as the images that received the most likes, a cloud of our used hashtags, and more. But we can also access it in-depth analysesB. the number of posts we have made, the comments and likes received in total or according to a time filter and the growth of followers. Finally, Statigram also offers the possibility to optimize our use of Instagram with personalized advice based on our data.
Simply measured
We’ve already sung the praises Simply measured when we talk about the utilities worth paying when working on social media. In this case we will focus on it as part of the best analytics tools for Instagram, since it also allows us to work with our account from the free version. The report is free, but to access it we must implement the strange modality “Pay with Tweet”, that is, we must tweet about the report to create it. This not only gives us a web version of the report, it also allows us to do so Download an Excel version.
The Simply Measured report first focuses on a few numbersengagement, which show us the total engagement of the account, the engagement for each photo, the number of photos uploaded to the account, how many of them were shared on other social networks such as Facebook and Twitter, as well as graphs to understand Slightly better these are Information. But beyond that, we can also find out which filters were used that generated more likes and comments, which was the most successful image over a period of time, and where in the world certain photos were most effective. Very complete and easy to understand.
InstaFollow
We continue our list of analytics tools for Instagram with InstaFollow, a much more limited utility than the alternatives presented above. For example, while these apps are available on the web, InstaFollow is only available for iOS and Android, the operating system for Apple devices. On the other hand, we don’t have as much information available as with Simply Measured or Statigram. However, within its limitations, it has an advantage: we quickly receive specific information and can only show the most relevant and needed information, for example in a simple presentation or report.
In addition, InstaFollow is very easy to use and has a user-friendly interface that can be understood even by those who are not into social media marketing or analyzing these statistics. Thanks to this utility we can get some basic metrics: the number of new followers we’ve reached this week compared to previous periods, the number of users who unfollowed an account, the number of followers we follow and who not they follow us and vice versa. It is an ideal tool for those concerned about the size of their community.
followers+
Instagram was born as an iOS application before finding its true popularity with the release for Android. Therefore, it is not surprising that many of the tools available for analysis are only available in this operating system. In the same vein as InstaFollow, followers+it is also only available for iOS. But unlike the previous recommendation, it is much more complete and allows us to get more information from our account. Thanks to a series of purchases made within the application, which can be downloaded free of charge, we can personalize the information obtained. Each of the purchases is worth around 99 cents, which isn’t a huge liability when we work for a brand that really wants to take advantage of their Instagram account.
Through two specific packs that can be purchased within the application, we find valuable information about the integration of the account. Thanks to engagement packagewe can determine the value of each of our followers and get a specific metric with the number of likes and comments. There is another package Insights PackageThis allows us to access advanced metrics based on the location of our followers and even recognize people who are not following us but are interacting with our content.
nitrogram
Finally, we close our list of the best analytics tools for Instagram with a tool that we have already mentioned on a previous occasion: nitrogram. This tool offers us a much more graphical alternative that will allow us to see all the movements that are taking place in our account. In addition, it also offers us specific data on the engagement we receive thanks to our images. And like many of the tools mentioned here, Nitrogram is completely free and web-based.
Nitrogram is well geared for use by brands and we can also customize and improve many of the features on offer for a fee. Thanks to this tool, brands can analyze their activities on the social network in more detail. Because there is an impressive amount of data available for all photos, we are able to analyze the reach we get from each of our posts and a combination of the likes and comments we get from each individual post. If we are looking for a very professional alternative, Nitrogram (along with Simply Measured) is one of the best for this type of work.
Via: Bitelia
