In this report Introduction Discover our data Key insights Gen Alpha after lockdown How are kids feeling in post-lockdown settings? How much time are they spending online? Have their attitudes toward technology shifted? TV & audio entertainment Which forms of entertainment have become more important to Gen Alpha since the pan – demic? What types of content appeal to them? Protecting kids online How important is privacy and parental controls to kids’ parents? What types of software do they depend on the most? Social media and commerce Which social media platforms are growing fastest? How do teens’ social media behaviors differ from that of other generations? Gaming and the metaverse future How important is gaming to kids? Which genres are most characteristic of Gen Alpha? Are they a key audience for those building the metaverse?
