Sure, we love for no reason and we hate for no reason, but when we are a self-respecting content marketing agency, we want results, performance. And to do this, believe it or not, we needobjectify our models.
What does it mean? Than capture our return on effort and yours return on investmentwe must assign measurable value to our strategic choices, our editorial biases, our content planning – all things that ultimately depend on this famous company raison d’être.
So, in concrete terms, anyone (still) asking the question why this is so important, the answer is quite simple: green your performance indicators:
- align and coordinate all your actions,
bringing the media together - build an ecosystem in line with your values,
preserving your integrity - adapt your offer to the needs of your targets,
increasing the customer experience - give meaning to your messages and arouse interest,
dictating your narrative - stay ahead of the competition,
profiling yourself as a good enlightened leader - exploit new opportunities,
generating qualified leads
