brands in the activation fray

brands in the activation fray

Hippopotamus dresses its restaurants in the colors of Ovalie

From 7 September until the final on 28 October 2023, Hippopotamus restaurants will adopt the “colours” of rugby. To transport its customers into the world of the Ovalie, the “French Steakhouse” has imagined the “Hippo fait son XV” operation: setting up of the shop windows and theatrical presentation in the room (rugby balls, placemats, posters…) are in plan . Ippopotamus does not forget to personalize the dishes with a special culinary menu of the World Cup and the selection of exceptional pieces from 5 great rugby nations, also renowned for the quality of their meat: Argentina (Maminha), Australia (Pavé Wagyu ), France (Bavette d’Aloyau and rib eye), Ireland (Chuck Flap and Onglet) and New Zealand (faux tenderloin). The brand also organizes its “Grand Viandards Championship”, a 100% digital event supported by 5 rugby ambassadors, former players of the French team and national team players in France: Yoann Huget (France), Michael Ruru (Nouvelle -Zealand), Eoghan Masterson (Ireland), Kimami Sitauti (Australia) and José Luis Gonzales (Argentina). During the 7 weeks of the competition, the rugby ambassadors will have to compete on Instagram and defend their nation’s meat, at the rate of one Battle per week for which customers and the Hippopotamus community will be invited to vote. On the customer’s side: prizes ranging from a trip for 2 to New Zealand with a weekend in Ireland, to tickets for the 6 Nations Tournament matches and a meal at the Hippopotamus.

Hippopotamus will also reach its XV through a large radio campaign on national airwaves (Les Indés, RTL, RTL2, Europe 1, Europe 2, RFM, RMC, Fun Radio) and a target of over 25 million contacts on a 35-49 target Years. At the same time, this campaign will be integrated by a digital audio plan, with the presence in a selection of podcasts related to the world of rugby and current sporting events (Super MoscatoShow, Grand Gueules du Sport, The Team, The Flash…).

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