If you’ve read any of my articles on AI and more specifically Generative AI (ChatGPT, Bard, and the like), you already know that it’s something I find spectacular. But I think there’s still time for this technology to start adding real value and much more time for it to start changing things.
So that you think about the time left for that to happen, as well as looking at Gartner’s AI adoption curve, I’ll leave you with this approach:
If we have not yet assumed or understood the use of cookies, do you think we are ready to incorporate artificial intelligence into our daily lives? Can you imagine an SME introducing AI into its processes?
It is one thing that it can do things that were unthinkable until recently (still with relative or rather low quality) and quite another to incorporate it into our daily lives. The fact that there are consultants or agencies that make us more or less interesting approaches does not mean that they are correct, nor that we should incorporate them into our processes. We are still playing with technology and learning.
In this sense I really like the phrase of Ben Evans: “The future can take a long time”. This article provides data on the speed of adoption of new technologies
How many companies do you think have incorporated the ‘cloud’ into their work processes in the US? It’s a technology that almost seems outdated to us, right? Well, look at the data.
It also delves into the future consequences of job creation/destruction and what has been happening for 200 years.
How will we apply artificial intelligence to the buying process?
But as I have said more than once, we need to train from now on to be ready when it really comes to our day to day.
In this sense, I really like Jeremiah Owyang’s reflection on the role that generative artificial intelligence could play in the purchasing process.
The basic approach is that artificial intelligence will be able to proactively guide us through the sales process. Let’s see what that means.
Artificial intelligence in the purchase funnel
- Knowledge: The expected future of AI is that, based on our data, it understands what we need and anticipates our needs. Now we can ask ChatGPT for suggestions on choosing the best running shoes, but what if the AI knows when we need them and suggests the best model for us based on our data?
- purchase price: if we are in the next phase, the contribution of the AI could consist in carrying out the comparison of products for you and suggesting the most suitable one (even on the basis of data that you do not have present or of which you are not aware).
- Acquire: The next step is to start shopping for you. I could add the products you were looking for, need and can afford to the shopping list.
- Loyalty: He may warn you that he has placed an order for the milk you usually drink because he knows it is out, and he has also done so by applying a promotion to your loyalty card.
All of this is nothing but a possible future. It is in our hands to think about it and evolve this technology so that it adapts to us.
