what it is, how it works and what it is for

Implementing a digital marketing strategy can be challenging due to the number of activities involved. In this sense, Metricool is a tool that simplifies this process by centralizing all these actions in one place.

You do not know what is Metriccool And how can it help you optimize and improve your digital strategy? Don’t worry, because we will explain everything to you below.

What is Metric?

Metric is a web tool designed to simplify the analysis and management of digital strategies in social networks. With it we will be able to check the publications and their results, monitor the growth of the brand on the Internet and, moreover, analyze our competitors.

This tool was created by a Spanish freelance couple Juan Pablo Tejela and Laura Montells. Driven by the frustration generated by the lack of effective solutions in this area, they decided to create a free platform called bloggerspace (2014).

After amassing several thousand users, they decided to expand the tool by adding payment features. It was then that they baptized it with the name of Metric in 2015.

The good development of the tool and its constant updates have led it to become one of the the best social media management platforms and online advertising, with more than 1,000,000 users distributed in more than 120 countries. On the other hand, Metricool won the award Product Hackers Awards 2020 as best digital product of 2019.

Also, it should be noted that Metricool is an official partner of Googleas well as other companies closely related to digital marketing, such as WordPress, Facebook, Twitter, LinkedIn, iOS or Android.

How does Metricool work and what is it for? 6 benefits

The main function of Metricool is simplify the work to those people or companies who wish to do a monitoring and analysis Comprehensive information about your Internet activity and that of your competitors.

For this, Metricool includes all kinds of tools that allow:

1. Monitor social networks: with Metricool we will be able to check all the social profiles of our brand and analyze the results. In this way we will be able to detect which content interests our followers the most and what are the best times to publish them.
2. Monitor our website or blog: the tool allows us to analyze web traffic, detect which are the most important traffic sources and measure the impact of our content
3. Create and schedule posts: Metricool allows us to create all kinds of content and schedule its publication on social networks at the most appropriate moment. In this way we will be able to save time and effort in managing our social networks.
4. Analyze your competition: One of Metricool’s most useful features is the ability to monitor our competitors on the Internet and analyze all their data to find out what their strategies are and how we can improve them.
5. Ad performance: Metricool allows us to monitor the performance of our ads and identify which ones work best. This way we can optimize our investment in online advertising. Includes Facebook Ads, Google Ads, and TikTok ads.
6. Run analyzes and reports: Another of the great advantages of Metricool is that it allows us to carry out an exhaustive monitoring and analysis of all our data and results. In this way we will be able to identify which actions work best and correct those that are not as effective.

As you can see, Metricool is a very complete tool that allows us to adopt all of our digital strategy from one place. This will save us a lot of time and allow us to increase our productivity and improve the reach of our strategy thanks to data-driven decision making.

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Cool metric features

Now that we know what it is and what it is for, let’s look at it in more detail. How Metcool works Mainly we can divide the features into three big blocks.

1. Metricool for social networks

If there’s one thing that defines what Metricool is, it’s what we know social media management platform. In many industries, our target audience is spread across different social networks, which makes it difficult to develop, execute and review our digital strategy.

Metricool puts an end to that with several features that include the main social networks: Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, Twitch or Google Business profiles. Some of the most important features in this area are:

• Content planner: With Metricool we can program and schedule content on social networks quickly and easily. We will be able to choose the moment we want to publish, add hashtags, tag other users, etc.
• Social media analytics: Metricool allows us to analyze the performance of our social networks and detect the content that most interests our followers. This way we can adjust our strategy to achieve better results.
• Competitor analysis: by simply entering a username we can obtain very valuable data on the strategies of our competitors. Thanks to this we will be able to restructure our strategy with the aim of increasing the power of our brand on social networks.
• Management of private messages: Metricool also allows the management of private messages on social networks. This way we will be able to respond to all messages and comments from our followers quickly and efficiently.

2. Metricool for online advertising

Another place where Metricool stands out is in the management of online advertising campaigns. From its web platform we can create and monitor marketing campaigns Facebook ads (including Instagram), Google Ads and Tik Tok Ads. All from the same place, which undoubtedly saves a lot of time and effort.

In just 5 steps we can create our campaigns and it also offers us some advice to optimize them. From the same platform we can analyze and compare their performanceas well as finding the best keywords thanks to the Google Ads Quality Score.

3. Metricool for web content management

On the other hand, Metricool allows us to link our website with the platform in order to extract and analyze all analyses. To do this, it offers us different options, from a WordPress plugin to a JavaScript tag or a tracking pixel.

Once our website is connected to Metricool, we will have access to a series of data which will allow us to do so analyze traffic quickly and easily. We will be able to see the history of visits and the origin of the traffic, real-time information, the most visited pages, which devices our users use, etc.

4. More features of Metricool

• Smart connections: Metricool allows us to create smart links with clickable and customizable buttons for our social networks. The goal is to redirect our audience to the content we want at all times.

• Hashtag tracker: The platform also allows us to track different hashtags to know their performance.
• Automatic and customized reports (premium only): Metricool allows us to generate reports in an automatic and personalized way. You can generate unlimited templates, customize the look to fit your branding, and export your reports to PDF or PPT.

What parameters can be measured in Metricool?

In the information age, where everything is measured and analyzed, a careful analysis of social networks is essential to be successful in the world of digital marketing. And in this scenario Metricool appears, as a tool that offers you a complete and detailed view of your campaigns on different social platforms. What makes Metricool different is its ability to bring you these metrics in an instant simple and friendlyenabling you to make quick, smart decisions regardless of the size or nature of your business.

The metrics you can analyze in Metricool vary depending on the social network, but some of the most common are:

• Scope: The number of people who have seen your posts. This metric is important because it lets you know how many people your content is reaching.
• interactions: The number of likes, comments, and shares your posts received. This metric is important because it lets you know how your audience is reacting to your content.
• Click: The number of times people clicked links in your posts. This metric is important because it lets you know how many people are interested in learning more about what you have to offer.
• saved: With this metric, you can understand the number of times people have saved your posts. This information is important because it lets you know how many people are interested in saving your content for later viewing.
• followers: The number of people who follow you on each social network. This metric is important because it lets you know how many people are interested in what you have to say.
• Follower growth: represents the number of new followers you have gained in a given period of time. This metric is important because it lets you know how your audience is growing.
• interaction rate: The percentage of people who have engaged with your posts. This metric is important because it lets you know how your audience engages with your content.
• Hours and days of greatest activity: The times of day and days of the week when your followers are most active. This metric is important because it lets you know when it’s best to publish so that your content is seen by more people.
• most popular posts: Posts that received the most reach, interactions, and clicks. This metric is important because it lets you know what type of content works best with your audience.
• Comparison with the competition: You can compare your performance with your competitors in terms of reach, interactions, clicks and followers. This metric is important because it allows you to see how you rank against your competitors.

Tutorial to start using Metricool

If you think Metricool is a very complete tool and you want to start using it, you can Create a free account and start using it now (with some limited features). However, if you’re not sure how to do this, don’t worry, as there are several Metriccool tutorials that can help you take your first steps.

The first reference site in terms of tutorials on Metricool is YouTube. In his official channel we will find some simple video tutorials that show us the basic features of the platform: from how to create your account and connect your networks and website to creating reports, using the smartlinks function or moderating messages.

Similarly, the very popularity of the platform has led to the development of other content creators as well other very complete metricool tutorials; just do a search on YouTube. We also find Metricool tutorials in text version on its site and many other external tutorials, like this one by José Facchin.

So far the article about what is Metricool. We hope that became clear to you and you are encouraged to use it powerful social media management tool. If you have any questions, please leave them in the comments.

Published July 12, 2022 and updated August 24, 2023.

Reviewed and validated by Susana Meijomil, Inbound content manager and InboundCycle.