Our tentative agenda for the thirteenth edition of Social Media Week New York (May 4-7, 2021) is online and we are very excited to share it with you!
With insights from professionals with snap, tick tock, peloton, LEGO and many more: Consider this your first look at our curated offering of speakers and sessions dedicated to unlocking the power of Reinvention, our global theme for 2021.
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Building meaningful connections, brands and businesses in a time of upheaval
Love it or leave it: How Red Antler builds brands that matter
What does it actually mean to be a disruptor in our industry today? Why are great ideas. A huge social fan base or better prizes that no longer make a difference to success? In this session Emily Heyward Co-Founder and Chief Brand Officer of Red Antlerswill showcase a new image of the brand, the role it plays in guiding social media strategy and today’s principles will make for obsession in 2021 and beyond.
The Great Reset: Making Meaningful Connections in a Disconnected Media Landscape
About half of US adults (53%) say they receive social media messages “often” or “sometimes,” and that usage is spread across a number of different websites, according to a recent August 31 survey by the Pew Research Center distributed. Sept. 7, 2020. In this session you will hear from Nadja Bellan-WhiteGlobal Chief Marketing Officer at VICE Media will discuss how to deal with the evolving role of social media in the news cycle and modern journalism, what the future holds for media brands and how marketers can prepare for it.
Reinventing You: How to Grow in the Age of Data-Driven Storytelling
We now live in a date-driven age where many marketing functions are being expanded and often replaced by algorithms and automation. To be successful we need to prioritize what we add to the machine. This is the actual added value for us, our companies and society. Otherwise we risk losing the plot by forgetting the people, the culture and the storytelling. Hear from Rishad Tobaccowalaauthor of Restore the soul of business and former Chief Growth Officer at Publicis as he approaches this issue through the lens of the four Ps: Perspective, Provocation. position and action plan.
Navigating the creator economy, the AR revolution, and the rise of TikTok
Newcomers versus incumbents: Defining success on TikTok in 2021 and beyond
tick tock was the most downloaded app of 2020 and is on track to surpass 1.2 billion active users this year. What do newcomers need to know when establishing themselves and how can established brands continue to grow their audience? Why is TikTok’s rise in entertainment just the beginning of a long-term journey? Connect Nick TranGlobal Head of Marketing as he examines these answers and more.
The Augmented Reality Revolution: A Guided Tour from Snap
Snapchat’s daily active users exceeded 265 million in the fourth quarter of 2020, up 47 million or 22% year-over-year. Passed through snap‘s Chief Business Officer Jeremiah GormanJoin this session to explore the inspiring, immersive world of AR with the voices of experts. Experience a 360-degree view of the opportunity, the technology, the business, and the bright future ahead. Learn how we as marketers can prepare not only for the new technologies, but also for the global changes that are paving the way for immersive, digital experiences?
The future of the creator economy is measured in minutes
More than 50 million people are now considered “creators”. How does personalization scale in a crowded landscape and how can this affect our social media marketing mix? Connect miniatureCEO, Steven Galanisin a fireside chat while sharing how the platform benefits from this community, how it fits into entertainers’ business and brand strategy, how co-creation is changing the fabric of the creator economy, and how minutes can make a long-term impact in value.
Academies: Empathy, Agility and Creativity reinvented
How Facebook is building an empathetic future through AR/VR
In an always-on expanding world full of new technologies, it is more important than ever to keep empathy and consumer value in mind. In a mixed reality future, what’s the best way for marketers to strike a balance? Connect Instagram‘s Global Creative Lead for Augmented Reality Elizabeth Valeaufor a deep dive into what’s new, what’s coming next, and how to keep our empathy muscles in tip-top shape.
How LEGO sustains creative inspiration in a world of digital reinvention
As digital channels are constantly evolving – with the emergence of new platforms like TikTok and new communities like Clubhouse – how can brands organize their creative thoughts and inspirations so they don’t get lost and can be acted upon? In this session James GregsonDigital Creative Director for LEGOoffers helpful tips and tricks for staying creatively curious, the sources of his creative inspiration, and how he draws inspiration from all areas of the web.
Empathy and Agility: Leading with a Digital Marketing Mindset
The year 2020 has proven that brands that can respond quickly to their customers’ needs, meet their expectations, will continue to earn their customers’ business well into the future. Hear from in this session Tatiana Urriaga Senior Product Marketing Manager at pelotonShe shares valuable tips on how to empower your team to deal with change, the role of digital marketing in improving the agility of your business, and more.
Adapt to large-scale changes with Google Social Lab
To cut through the noise and respond in real-time to societal issues and changing consumer behaviors and interests, flexibility and relevance are key. In this session, the leader of the Social Lab leads Google, Saint Pochat decodes the mental models and strategies required for active listening, providing insights that lead to comprehensive solutions in the short and long term.
Why live streaming is the future of shopping in America
Livestream shopping has taken China by storm and its growth shows no signs of slowing down. US brands are joining this phenomenon to delight consumers with unprecedented experiences including engaging video assets, creators, and limited product shipments. Hear from in this session NTWRK president Moksha Fitzgibbons for fresh insights into where the trend is headed and how to leverage consumer trends to deliver a successful, digitally-driven business model.
How It Started, How It’s Going: Social Creativity Reinvented for the “New Normal”
The meaning of social creativity has changed drastically in the last year and brands are being forced to develop, iterate and test their organic and branded content – but where are brands and businesses turning next? What defines successful creativity in today’s environment? Connect David LevinAnd David SchneiderFounder of the UK’s leading social agency the lotfor an actionable dialogue about social creative post-2020 and the techniques you need to prioritize.
Reinventing data: from spreadsheets to page turns in seconds
Think there’s no connection between the methods of a 19th-century detective and your next data-driven digital marketing campaign? think again In this academy sessionDutch martiniChief Insights Officer andMaria Vorovich Chief Strategy Officer atGOODQUESExplore the reinvention of data through the lens of Arthur Conan Doyle’s Sherlock Holmes to show that big data can be sexy and fun, not just awkward and tedious.
