Twitter: the 2 sides of an engaging tweet
Updated: July 10, 2019
What to do to make your tweets stand out, attractive and engaging? Two conditions are necessary: ​​content that adheres to some premises, and a loyal community that is committed and willing to engage. Twitter has over 330 million active users worldwide. In France, 15 million people (registered or not) go there every month. Some to keep watch, communicate, or discuss, others to receive information, learn, or meet. While some use it for personal use, others reserve it for professional use only. Whatever you use, we all use the same and unique means of sharing: the Tweet.
Twitter: the 2 sides of an engaging tweet
More than 500 million tweets are posted on the platform every day. Only a few tweets emerge from this ever-growing mass or are actually shared. Given these conditions, what can you do to make your tweets more eye-catching, attractive, and engaging? Two conditions are necessary: ​​content that adheres to some premises, and a loyal community that is committed and willing to engage.
The content or editorial thread
In order to find an attentive and listening audience, your tweet must respect a few imperatives in the form of basic requirements:
- Your tweet does not directly promote your product or person.
- Your tweet carries one of the emblems of virality (video, computer graphics, hot news, etc.)
- It is relevant, its added value is real
- It contains a useful, attractive, or surprising statistic
- He started with the right organic fundamentals (links, hashtag, mentions, etc.)
- Your tweet is not a “vampire” tweet (under the pretense of commenting on a tweet, add an opportunistic link to your own page…)
- Your tweet doesn’t talk about topics that only interest you (your stats for the week, where your followers are from, information about your last run, etc.)
You’ve met those requirements, but nothing says your followers will be there to share and bounce your tweet. Sharing and engagement have their rules.
On Twitter, your community engagement depends on it
- The size of your community and how close it is to your editorial feed
- The number of subscribers the followers you share have (legacy area)
- The presence of one or more “locomotives” among those you retweet (reproductive power)
- Your visibility, notoriety and trust (your network footprint).
- From your sharing circles. Even if your tweets are good, some users will never share your tweets unless you are part of their sharing circle.
- From your habits (e.g. by publishing at fixed times, you create an appointment with your community…)
- The amount of exposure and noise already caused by the tweet you posted (e.g. if it was over-retweeted)
- From the date of publication. Sometimes a few minutes gap can impact engagement on a tweet.
The driving force of the locomotives
What is a locomotive in the world of Twitter? Even if you have a large and engaged community, maximizing the reach of your tweets will never be enough. To bypass this obstacle you need relay accounts, amplifiers capable of amplifying the signal sent out by your tweets to push them beyond the reach of your subscribers. These locomotives have the power to greatly increase the lifespan of a tweet. They are essential for your visibility and the “well-being” of your editorial thread. Without them, your content (no matter how good) has little chance of traveling far.
Some locomotives that will do your tweets good
- Fabienne Billat: : 37,956 subscribers
- Emmanuelle Leneuf: : 54,049 subscribers
- Marie Christine Lanne: : 19,817 subscribers
- Christine Boursin: : 47,209 subscribers
- Alice Vachet: : 51,255 subscribers
- Frederic Fougerat: : 18,449 subscribers
- Jonathan Chan: : 34,277 subscribers
- Frank Confino: : 18,415 subscribers
- Patrice Hillaire: : 19,191 subscribers
K.LEFAFTA
