Top 25 B2B Influencers and Marketers to Follow #MPB2B 2023

Top 25 B2B Influencers and Marketers to Follow #MPB2B 2023

MarketingProfs B2B Forum 2023 takes place this week October 4-6 both in person in Boston and online, and as one of the world’s largest B2B marketing conferences, #MPB2B annually brings together an amazing group of top-tier professionals who share their curiosity about the future trends, marketing insights and aspirations to elevate the industry.

The 2023 business landscape includes numerous B2B influencers who are shaping and enhancing the future of marketing for 2024 and beyond.

To celebrate and honor our industry’s B2B marketing subject matter experts speaking at this week’s MarketingProfs B2B Forum event, we’re excited to release our annual list of some of the world’s top B2B marketing influencers.

Every year MarketingProf’s B2B forum is chock-full of the latest B2B marketing tactics and strategies presented by a stellar lineup of exceptional B2B influencers, and this year is no different.

In the spirit of helping B2B marketers learn more and connect with new voices, we’ve compiled our new list of B2B marketing influencers—all who will be speaking at #MPB2B—to follow and learn from in 2023 and beyond.

List methodology: For this list we used the influencer marketing platform Traackr to gauge the resonance surrounding the topic of B2B marketing.

CMWorld Influencer Network 2019

Many thanks go to All people who actively share knowledge on B2B marketing in 2023 by engaging and working to uplift others with insights and expertise on the social web. This list is just a starting point for expanding your learning about content marketing.

There are many familiar faces on this year’s list along with many new additions. We expect to learn new lessons from each of these 25 B2B marketing influencers, and we hope you do the same for the rest of the year and into 2024 and beyond.

Now let’s jump right into the list of this year’s top 25 B2B marketers to follow and learn from.

Top 25 B2B Marketing Influencers to Follow

Of course, we have to start the list with the “Queen of B2B Marketing” herself, MarketingProfs #MPB2B host and keynote speaker Ann Handley.

Anna Handley
Anna Handley @marketingprofs
Content Director, MarketingProf

Andy Crestodina
Andy Crestodina @crestodina
Marketing Director and Co-Founder of Orbit Media Studios

Michele Barbiere
Michele Barbiere @michaeljbarber
Vice President of Marketing, Charter School Capital

Christopher S. Penn
Christopher Penn @cspenn
Chief Data Scientist, Trust Insights

Lee Odden
Lee Odden @LeeOdden
Founder and Board Advisor, TopRank Marketing

Joe Pulizzi
Joe Pulizzi @JoePulizzi
Founder, The Tilt

Cathy McPhillips
Cathy McPhillips @cmcphillips
Director of Growth, Marketing AI Institute

Justin Levy
Justin Levy @justinlevy
Senior Director, Influencer Marketing and Community Lead, Demandbase

Paolo Roetzer
Paolo Roetzer @paulroetzer
Founder and CEO, Marketing AI Institute

Mark Schaefer
Mark Schaefer @markwschaefer
Executive Director, Schaefer Marketing Solutions

Laura Ramos
Laura Ramos @lauraramos
Vice President, Principal Analyst, Forrester Research

Anna Handley
Anna Handley @marketingprofs
Content Director, MarketingProf

Jay Acunzo
Jay Acunzo @jayacunzo
Co-founder, Creator Kitchen

Ashley Zeckmann
Ashley Zeckmann @azeckman
Co-CEO, Analytics

Pam Didner
Pam Didner @pamdidner
B2B marketing consultant, incessant research

Nancy Harhut
Nancy Harhut @nharhut
Co-founder and Creative Director, HBT Marketing

Erika Heald
Erika Heald @SFerika
Founder, Erika Heald Marketing Consulting

Wilcox too
Wilcox too @wilcoxaj
Founder and CEO of B2Linked

Carlos Hidalgo
Carlos Hidalgo @cahidalgo
Co-founder and CEO, Digital Exhaust

Ahava Leibtag
Ahava Leibtag @ahaval
President of Aha Media Group

Michele Brenner
Michele Brenner @Brennermichael
CEO of the Marketing Insider Group

A. Lee Giudice
A. Lee Giudice @ALeeJudge
Co-founder and CMO, Content Monsta

Ryan Brock
Ryan Brock @demandjump
Solutions Manager, DemandJump

Jill Roberson
Jill Roberson @jgrozalsky
Vice President, Velir

Tony Nut
Tony Nut @t60productions
Founder and head of storytelling at T60 Productions

Cristina Gritmon
Cristina Gritmon @cgritmon
Personal Brand Consultant, Christine Gritmon Inc.

We hope to see you at the MarketingProfs B2B Forum 2023

Using the most detailed statistical analysis, no matter how comprehensive and well-documented, can only get you so far in finding the people you will consider most relevant and influential in your daily professional marketing life, which is why we would love it if you shared the names of other B2B marketers who influence you in the comments section below or on our social media accounts on LinkedIn, Twitter/XInstagram, Facebook and YouTube.

To further your marketing experience, here’s a bonus list of additional #MPB2B resources we’ve published about this year’s big event:

If you’d like to learn more about how to improve your B2B marketing, you’re in luck, as our founder Lee Odden will be presenting on the topic at #MPB2B. Here are the details on Lee’s session:

Thursday, October 5 – 4:05pm Eastern
Session with Lee Odden
Presentation: How to improve B2B marketing results with Influence Trifecta.

Lee Odden speaks at the MarketingProfs B2B Forum 2023 image

We hope to see you in person or virtually at the exciting MarketingProfs B2B Forum 2023 conference and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the hashtag #MPB2B.

About the author

Lane R. Ellis has over 39 years of experience working and writing on the Internet. She writes and manages all posts on the award-winning B2B marketing blog TopRank. Before joining the team here as Social Media and Content Marketing Manager, Lane spent more than a decade as a managing editor for the prestigious conference company Pubcon. When she’s not writing about B2B marketing trends, Lane enjoys long-distance running (she has completed 11 marathons, including two ultra-marathons so far), family history research, cross-country skiing, vegetarian cooking, and spending time with her wonderful wife Julie Ahasay and their family. cats Kukla, Twister and Arlo in beautiful Duluth, Minnesota.

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