The 2022 World Cup breaks records on Twitter

The 2022 World Cup breaks records on Twitter

And the boycott must have contributed too.

As the Women’s World Cup and Rugby World Cup 2023 approaches, let’s take a look at the impressive numbers being generated on the social network Chirping from the very recent #WorldCup throughout the competition.

Over 147 billion impressions on the #WC2022 conversation. That’s double the impressions of the #Tokyo2020 Olympics and far exceeds the 115 billion reactions recorded for the 2018 FIFA World Cup.

While Google CEO Sundar Pichai, personally announced on his Twitter account that Google searches had reached the highest traffic in 25 years, the new head of Twitter, Elon Musk, also welcomed a record: “24,400 tweets per second for France’s goal, the highest ever for a World Cup”.

Top 5 #WorldCup tournament moments (tweets per minute)

1. Argentina – France, final. End of penalties, Argentina wins the World Cup.

2. Argentina – France, final. Mbappé equalized with a breathtaking shot!

3. Croatia – Brazil, quarterfinals. Brazil misses the last penalty. Croatia qualifies for the semi-finals.

4. Argentina – France, final. Di Maria scores for Argentina. 2-0.

5. Croatia – Brazil, quarterfinals. Neymar scores. Brazil took the lead in the 106th minute.

The top 5 most mentioned players of the World Cup

The 5 most followed teams of the #WorldCup

1. Argentine (@Argentina)

2. Brazil (@CBF_Football)

3. France (@equipedefrance)

4. Portugal (@selecaoportugal)

5. Croatia (HNS_CFF)

Top 5 noisiest countries on #WorldCups

1. Brazil

2. Japan

3. Argentine

4. United States

5. France

During the 64 matches of the championship or simply to celebrate Argentina’s victory and congratulate their captain Lionel Messi, even the brands have not failed to react.

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