Creating new content on a regular basis can be challenging and time consuming. Wouldn’t it be great if you could extend the life of your existing content while improving your SEO strategy? Good news: you can!
Repurposing content is not only a practical but also an effective approach for better search engine rankings. So, let’s explore six effective ideas for repurposing content for SEO.
1. Turn blog posts into podcasts
The concept
Turning a written blog post into a podcast episode is a fantastic way to reach a different demographic of your audience: auditory learners and busy people who consume content on the go.
Explanation and example
For example, if you have an insightful blog post titled “10 Steps to Starting Your Own Business,” you can create a podcast episode using your main points as scripts. But don’t just read the post word for word. Expand each point, adding layers of nuance, personal anecdotes, or even humor.
Additionally, you could invite an industry expert or successful entrepreneur to contribute to the conversation, adding value and another dimension to your repurposed content. The podcast format allows you to delve into topics, perhaps answering questions that your original blog post may have raised. And, of course, you can link to the original post in your podcast description, which can improve its SEO rankings.
Another example: If you’ve written a blog post about the “benefits of meditation,” consider converting it into a guided meditation session in podcast format. You could also partner with a meditation expert to offer additional tips and exercises, making the podcast a supplemental resource to your original article.
2. Create infographics from research articles
The concept
Visual content, like infographics, is easier to consume and share, making it a valuable resource for SEO. By simplifying complex data or concepts, you make your content more accessible, which can increase its visibility online.
Explanation and example
Take, for example, a research article you wrote about “Top Digital Marketing Trends of 2022.” This article may be packed with valuable data and insights, but its length may put some readers off. Extracting key points and representing them visually in an infographic can make information more digestible and shareable.
To go further, you can share this infographic on various platforms like Pinterest or Instagram and ask influencers in your industry to share it as well. Each share could serve as a potential backlink to your original article, improving its SEO.
Not only does adding infographic images like these improve the experience for your readers, but it also acts as an additional channel for SEO optimization, as search engines also index the images. Just make sure you title and tag each image correctly to maximize its SEO impact.
Another example: If you have an article about the “Effects of climate change on marine life,” you could create an infographic that visualizes population declines of some species, sea temperature rise, and acidification. Sharing this infographic with environmental organizations can further extend its reach and add valuable backlinks to your original content.
3. Develop video tutorials from how-to guides
The concept
Video content is engaging and can help improve the visibility of your content on platforms like YouTube, which is also a search engine and gives people another avenue to find your content.
Explanation and example
Consider the step-by-step how-to guide you wrote on “Installing Solar Panels at Home.” By repurposing this guide in a video tutorial, you’re adding a whole new layer of educational value. You can show each step in real time, helping visual learners grasp each point more effectively.
Furthermore, you can enrich the original guide by embedding the video, offering your readers an alternative way to consume the information. This multi-format approach accommodates different learning styles, making your content more universally appealing and improving SEO for users
spend more time engaged with your content.
Another example
If you’ve created a guide on “Mastering the Art of Public Speaking,” you’ve already got a great foundation. You can create a series of videos where each episode focuses on a tip from your guide. You could also invite guest speakers to share their real-world experiences in each episode. Incorporate these videos back into the original article, and you’ll have a multimedia experience that can appeal to various learning styles.
4. Curate social media snippets
The concept
Small social media snippets derived from your existing content can help you keep your social channels active and engage your audience in a number of ways.
Explanation and example
Imagine you’ve written a comprehensive article on “The Importance of Work-Life Balance.” There will be several key tips and data points that can be shared as separate social media snippets. This way over the course of a week or a month, you will not only keep your social media channels active, but also drive traffic back to your original article. These repeated engagements can signal to search engines that your content is valuable, thus improving their SEO profile.
Another example: Let’s say you wrote an article on “The History of Renewable Energy”. You could create a series of short animated videos for social media, each focusing on key milestones in the history of renewable energy. Share one snippet a day before Earth Day. The thematic and timely nature of this approach not only increases engagement but also creates opportunities to share and cite the original article.
5. Create email newsletters
The concept
Email newsletters are an effective channel for direct communication with your audience. They also offer the opportunity to deliver valuable information in a personalized way.
Explanation and example
Let’s say you have a series of articles on personal finance. You could create a thematic email newsletter, weaving together the best insights from each article. In each installment, you could focus on one topic and add extra tips to keep things fresh.
For example, when discussing tax preparation, you might include a suggestion about using a fast W2 generator. This tool is a lifesaver for freelancers this tax season by automating the tedious task of creating forms. Such useful newsletters are often archived or saved by readers for future reference. This can result in a long-term, steady flow of traffic to your original content, which can be beneficial for SEO.
Also, the targeted and personalized nature of newsletters can help you reduce your website’s bounce rate. That way, when your newsletter readers follow a link to your website, they’re more likely to stay and explore, once again signaling to search engines that your content is quality.
Another example: If you’ve written multiple ‘Travel destinations in Europe’ posts, you can create a series of emails, each highlighting a different country or city. Include unique travel tips or hidden treasures that weren’t in the original articles. This “novelty” can make your audience look forward to every email, while also increasing traffic to your original posts.
6. Create e-books from a series of posts
The concept
Compiling a series of related blog posts into an e-book can provide a high-value resource for your audience and serves as a powerful lead generation tool.
Explanation and example
Let’s say you have a series of blog posts about “indoor gardening” that range from selecting the right plants to managing pests. By merging these related pieces into an e-book, you’re creating a comprehensive guide that can act as a lead magnet or even a product for sale. You can mention this e-book in future articles or guest posts, thereby creating more backlink opportunities, which can boost your overall SEO.
Another example: If you’ve written a lot of “Healthy Recipes for Busy People,” consider putting your recipes in an e-book. But add value by including meal planning templates and shopping lists that weren’t in your original posts. This extra utility can make your e-book an indispensable resource, giving even more reasons for people to link to your original content.
Word on consistency and quality
While reuse means leveraging existing content, quality should never be compromised. Each new format must be treated with the same care and attention as the original piece. Always make sure that your repurposed content meets the needs of the platform it will be published on, whether it’s a podcast, infographic, or social media snippet. Quality resonates with your audience, and high-quality content is more likely to be shared, liked, or linked, contributing to your overall SEO efforts.
Wrapping up
Repurposing content is like drawing new life from a large investment. You’ve already worked hard, so why not maximize its potential? Each new format you create targets a different segment of your audience and adds a new layer to your SEO strategy. Next, take a look at your content archive; you’re probably sitting on a treasure trove of reuse opportunities. Happy reuse!
See also: How do you write game content?
