Get ready because with the arrival of AI, civil wars will be taken to the next level! You know, ChatGPT, that artificial intelligence that’s been a hit on the web for a few months. Well, it looks like he’s ready to go to the dark side… fast food!
Imagine McDonald’s pulling out all the stops with a typography poster and asking THE question everyone asks: “What’s the most iconic burger in the world?” Burger didn’t even have time to catch his breath, answered him King like greased: “Yes, and who is the greatest?”. Clever? Very.
Honestly, these posters are classy. They are super clean and only contain the text to get the message across. The little extra is the color change of the typo representing the different layers of the Big Mac and the Whopper. The lyrics are cool and didactic, which is how we like it at ChatGPT, with a little history lesson on the Big Mac (“First Appearance 1967” and all that tralala) and a little precision on the Whopper (“One Burger Strong”) that can be done wedge well”).
What amazes me is the lightning-fast response from the David São Paulo agency. Burger King’s poster appeared right next to McDonald’s in one day, and the two are now meeting across São Paulo. Well, we could argue that Burger King cheated a little on the lyrics (biggest thing, btw?), but hey, it’s fair game.
We’ve seen a lot of arguments between the two giants on this issue, especially around this campaign declaring that Burger King existed hid a BigMac behind all the pictures of his whoppers to prove they were smaller. But when we’re talking about real design — brand identity, all that — it still feels like Burger King has a slight edge.
And it must be said that the use of AI like ChatGPT by these companies represents a real revolution to get closer to customers and improve their product. We can expect a real revolution in advertising, where AI will become more and more important.
