In 2023, 300 new screens will be installed in 90 hypermarkets owned by Carrefour retailers. This new offer, based on audience qualification, aims to improve the customer experience.
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After France and Belgium, JC Decaux continues to enrich its offer Retail Media DOOH through the merger with the Carrefour Brazil group, the country’s largest retailer. The market leader in outdoor communication thus offers more than the largest range of street furniture in Germany 18,000 advertising spaces placed in 11 major cities. From the second half of 2023 300 new screens will be gradually installed in 90 hypermarkets, in the states of São Paulo, Rio de Janeiro, Federal District, Minas Gerais, Paraná, Rio Grande do Sul and Goiás. This new offer, based on audience qualification, aims to improve the customer experience.
Geolocated and contextualized data
Based on this virtuous ecosystem for the retailer, the brands and the consumer daily analysis of anonymized business transaction data. Crossed with other dates, such as Subway traffic and flows around street furnitureJCDecaux is able to offer a combination of relevant data for advertisers managed in a Data as a Service (DaaS) approach. “The signing of the contract with JCDecaux is a new initiative for the Carrefour Brazil group digital transformation which we aim to accelerate over the next five years. We will bring a new media channel, DOOH, to our previously unexplored network of hypermarkets,” concludes Sam James, Chief Digital Officer, Carrefour Brazil Group.
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