Solarbox pays the Sun King for his first television campaign
Solarbox France, a French supplier of photovoltaic panels, presented its first television communication campaign created by the Fred & Farid Paris agency. In this saga of four films, “Make the sun work”, the brand stages… Louis XIV, the Sun King. The monarch, perched on a bicycle powered by a dynamo and surrounded by his courtyard, pedals to bring energy (solar, therefore) to today’s consumers (a man who wants to vacuum, a woman who wants to mow the lawn…). Absurd? It is with humor that Solarbox and Fred & Farid Paris want to amaze by demonstrating how solar energy can be accessible to everyone.
The campaign has been broadcast since 21 August on the main national channels (TF1, France 2, France 3, France 5, BFM TV, C8, etc.) and is accompanied by a digital communication system (particularly on the Solarbox website).
