Establishing yourself as an expert is a great way to build your business. After launching your business with a specific idea, you must have adapted to the demands of your customers and your perception of the market. For some, the main activity 24 months after the date of Company creation It has nothing to do with the initial concept. But be careful not to scatter and keep a steady course relative to your skills and prove your expertise by all means.
Learn summarized in 30 seconds
As entrepreneurs, we are very often subjected to this devilishly effective exercise. During the first 30 seconds, it is essential to announce your name clearly and to sum up your abilities in a powerful way so that everyone around you immediately understands what you are doing. How many times have you heard professionals babble and stop in their areas of expertise? Did that make you want to go talk to them? I personally don’t.
If you can’t present your activity in 30 seconds, you need to grab a pen and paper and prioritize your skills so that you only present the ones that represent the majority of your time or the ones you want to develop. Finally, choose simple words that an 8-year-old can understand. Avoid technical terms, English, or other fancy abbreviations that only professionals in your industry can understand—it can be quite overwhelming to listen to.
What to do with the remaining seconds?
The next 20 seconds should be used to demonstrate your expertise. Our strength as entrepreneurs is that we can only count on ourselves, that our responsiveness and professionalism are our main assets, so now is the time to prove it. Do not hesitate to illustrate it with photos, testimonials from your clients, names of important companies or institutions that trust you.
Finally, the last 10 seconds should allow you to focus on what you are looking for when you do this exercise. Whether it’s investors, a graphic designer or a connection, the more precise you are in these last few seconds, the more likely you are to have repercussions. For example, I end my presentation by specifying that I’d like to be put in touch with Orange’s communications director, whose name is Madame X. You won’t always have the contact you’re looking for, but some people will recommend an acquaintance in their network for a position similar or a professional working in the same company and who can facilitate the connection.
Now you can present your experience in 1 minute and you will arouse the interest of the people around you. Practice with a timer by writing your text on paper, then delete or add content as appropriate.
Work on your e-reputation
Whatever your activity, it is very common for your suppliers, prospects or clients to look for your name in a search engine. Therefore, I advise you to multiply your interventions in forums of professionals in your industry, in social networks or in blogs (why do you think we take the time to write our sections? The opportunities to recover from press articles are numerous in LinkedIn or on Facebook for example. This is an opportunity to demonstrate your expertise and provide free content to Internet users. By expanding your visibility, you will not only gain traffic to your website, but also credibility and therefore billing. Save all press clippings, videos or radio interventions to put them online on your site in a dedicated section.
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Optimize your referencing in search engines Getting your site visible, participating in trade shows and networking events are all opportunities to showcase your expertise. Whether it’s free recipes, analysis of current economic events, or your opinion on new laws that need to be implemented, don’t hesitate to give to receive.
