How to get started on TikTok
Think you have what it takes? Here’s how to get started on TikTok.
Become an avid TikTok user
The best way to understand TikTok users is to become one. By immersing yourself in the TikTok sphere, you will better understand how the algorithm works, the ads that reach you and the mood of the content on the platform.
Many brands fall into the trap of thinking they know what’s trending based on secondhand research, like reading blogs like this one, rather than using the app firsthand. But there is a real difference. Knowing firsthand what your audience is searching for is the only way to stay in sync with TikTok’s ever-changing algorithm.
By encouraging your team to use TikTok, you can be sure that you are creating timely and quality TikTok content for your brand.
Understand trends and capitalize on them
TikTok trends are the lifeblood of the app. Unfortunately, they change every day. Managers need to understand that the application is changing rapidly.
Make sure you give your team carte blanche on what they post to your Brand Account. Management teams are often slow to approve content in their TikTok account, which makes the content less and less effective. Instead, rely on your social media managers to do a good job.
It should be noted that TikTok trends are weird. They turn into sounds and filters far removed from where they originated, and that’s what makes TikTok so great: It’s like a huge schoolboy prank. You might not believe that content produced by your team will work, but that’s how some of the biggest app brands have succeeded: by being weird.
Change your sales pitch
TikTok users are connoisseurs. It is very easy for a user to go to the next video on their home page. So you need to change your usual sales pitch to fit this new audience. And like on other social apps, they don’t want anything sold to them. They want to laugh, learn something new and connect with other users.
Being too “salesman” doesn’t work on TikTok. Instead, focus on brand awareness and play for the long haul. Try to do what gets you views on your videos, in order to gain a loyal following. This is how you will get indirect sales. More views lead to more followers, which leads to more sales in the long run.
Trial and error
Half-hearted marketing of TikTok will lead to mixed results. And you won’t go viral overnight. Instead, we recommend giving your brand three months to test a TikTok marketing strategy. Provide sufficient resources for your team and regularly analyze what works and what doesn’t.
The more you post, the more influence you have on TikTok. Try a little of everything and see what works. Also, not everything needs tweaking, and sometimes the best results come from the content you spend the least amount of time on.
