You want to create a TikTok account, but Don’t know how to choose between a personal account and a TikTok business account for your activity.
My clients ask me this question regularly. Also, I thought an article on the subject would be useful for other professionals in the same situation.
In fact, the TikTok private account and the TikTok business account have different properties.
In this article, I present you with all the necessary information so that you can make the right decision.
Summary
What is a personal TikTok account?
A personal TikTok account is for Individuals, content creators, influencers and public figures.
It’s about Account available by default when you create a TikTok account.
You can stream, view and interact with other users’ content.
I come back to a remark that was addressed to me recently. A creator can be a professional and make a living from what they do on TikTok. However, creators prefer the personal account over the business account.
Also, keep in mind that TikTok accounts have been revamped in 2021. Previously, business accounts included the creator account and the business account. The Creator account has therefore been merged with the personal account since this period.
What is a TikTok business account?
As the name suggests, it is the business account Company and brands reserved.
Businesses can post content and interact with users. You’ll have access to advanced business tools, specifically focused on sales.
With access to features built for professionals, this is the type of account that will help you create a broader marketing strategy on TikTok.
Features common to both types of TikTok accounts
Regardless of whether you have a personal account or a TikTok business account, here is the list of features that these two accounts have in common:
- THE analytical data including for live streaming (Live)
- THE Answer questionsincluding those on a live broadcast
- THE thematic lists videos
- Support financiallythe advertising tool to create simple campaigns from within the application
- The functionality ofIdentification for branded content
Specific features of the personal TikTok account
The features specific to the personal TikTok account are as follows:
- Access to a wider selection of music and soundsincluding commercial sounds for commercial use.
- The possibility that Make your account private to restrict access to its content.
- permission for Monetization features of TikTok’s Creator Next programwhich include:
- Access tools to help creators grow their community on TikTok.
- Ability to collaborate with brands through the TikTok Creator Marketplace, an official collaboration platform connecting brands and creators on TikTok.
- Access to the TikTok Creator Fund, which rewards creators for their content on the platform.
Specific features of the TikTok business account
The features specific to the personal TikTok account are as follows:
- professional registration to verify that the account is linked to a company
- profile features exclusive such as email button
- lead generation thanks to a feature that allows potential customers to fill out a contact form on a registration form that can be accessed directly from the company’s TikTok videos
- Greeting or auto reply to respond to customers quickly and easily
- access to TikTok Ads Manager to serve advertisements on TikTok, including Spark Ads and Shopping Ads
- commercial music librarye with over 500,000 sounds available free and copyright-free for commercial use
How can I upgrade to a TikTok business account?
If you want to convert your personal account to a TikTok business account, please do the following:
- From your profile, tap the hamburger menu.
- select account.
- Then select “Switch to professional account”
How do I switch to a personal TikTok account?
You moved your personal account to a work account but want to go back.
Follow the below-given method to achieve this.
- From your profile, tap the hamburger menu.
- select account.
- Then select “Switch to personal account”
Diploma
TikTok is very clear about using the business account: “Anyone whose main purpose on TikTok is to promote their business (a product or service) should use a business account“.
Note that the TikTok business account a main disadvantage : And limited access to the music catalog and trend excerpts.
In addition, although it is possible just switch between the private account and the business account, The social network advises against it perform this action too often.
Now you have all the cards in hand to decide what type of account to create!
If you choose the Pro account, I invite you to read the related article: How to create a TikTok Business or Pro account?
It’s your turn
Let us know what you think about TikTok Personal Account and Business TikTok Account. Share your thoughts, tips or questions in the comments below.
For further
Need help developing your business on TikTok? Request a free consultation or take a TikTok Business Training or a TikTok Ads Training.
