5 Affordable CRM Tools for Businesses (2023)

5 Affordable CRM Tools for Businesses (2023)

Customer Relationship Management (CRM) tools are critical for any business looking to create efficient operations and strong customer bonds. However, with so many options to choose from, identifying a CRM solution that is both effective and affordable can be a real challenge.

This guide focuses on five affordable CRM solutions that offer solid functionality without breaking the bank.

Each of these affordable CRM tools offers a unique combination of features and benefits, catering to the different needs of businesses. Whether you’re a small business owner looking for a simple setup or a larger business looking for robust features, this article is designed to help you make an informed decision.

#1 Zendesk Zendesk offers a 14-day free trial. Pricing starts at $19 per user per month. Qualified startups will be able to use it for free, for 6 months.
#2 Zoho CRM Zoho CRM offers a free plan for up to 3 users. They also offer a 15-day free trial for their paid plans. Paid plans start at $24 per user per month.
#3 Salesforce Salesforce offers a free 30-day trial. Pricing starts at $25 per user per month.
#4 In-depth CRM Insightly offers a 14-day free trial. Pricing starts at $29 per user per month.
#5 Vtiger CRM Its “Vtiger Free Cloud CRM” is free forever. Vtiger offers a 15-day free trial. The paid plan starts at $30 per user per month.

1. Zendesk

The best choice for data visualization

Zendesk CRM

Zendesk stands out for its ease of use data visualization features, making it a popular choice among budget-conscious CRM solutions. Below are the main features and pricing details:

Main features:
  • Data visualization: Zendesk’s Team plan offers a variety of data reporting tools, including pre-built and customizable dashboards, as well as reports on deals, leads, and recurring revenue. This feature set allows companies to effectively analyze and interpret their data.
  • Contact management: This platform offers efficient options for managing contacts, including features for importing and exporting data.
  • Marketing Tools: Zendesk includes useful marketing features like an email design editor, automated workflows, and visitor tracking features.
Cost information:
  • For eligible startups, Zendesk offers a six-month free trial.
  • The Team Plan costs $19 per user per month.
  • The plan includes no user limits and provides 2 GB of file storage per user.

While Zendesk’s Team plan offers a wide variety of features, it falls short in some areas, including advanced marketing and customer service features.

Learn more about Zendesk

2. ZohoCRM

A complete solution for businesses

Zoho CRM

Zoho CRM stands out as part of Zoho’s broad suite of SaaS business tools. It is known for offering a rich range of features that can go hand in hand with large-scale CRM solutions like Salesforce.

Main features:
  • AI-based analytics: Zoho CRM features Zia, an AI-powered analytics engine that identifies sales trends and anomalies, providing valuable insights for your business.
  • Customizable interface: With Canvas, an intuitive drag-and-drop editor, you can customize the CRM interface to meet your specific needs.
  • Smooth integration: If you’re already a user of other Zoho products, incorporating Zoho CRM into your existing workflow is a breeze.
  • Gamification: The platform also includes gamification features to motivate your sales team and improve performance.
Cost overview:
  • Pricing for Zoho CRM starts at $24 per user per monthif billed annually.

While Zoho CRM offers an impressive range of features, there is a learning curve to fully utilize them. Keep in mind that more advanced tools are only available in higher-level packages.

Learn more about Zoho CRM

3. Sales force

Leader in complete CRM solutions

CRM Salesforce

Salesforce is renowned as a global leader in the CRM software arena. It is particularly popular with medium and large businesses for its extensive suite of customer relationship tools, seamless integration options, and deep customization capabilities.

Main features:
  • All in one features: Salesforce provides a holistic CRM solution, featuring an intuitive design, customizable options, and robust reporting tools.
  • Smooth integration: Its core offering, Sales Cloud, can be easily integrated with other Salesforce modules like Marketing Cloud for email automation and Einstein Analytics for AI-driven business insights.
  • Customization Flexibility: Salesforce enables advanced workflow automations and approvals, allowing businesses to streamline their operational processes. Sales teams can assign specific members to individual deals.
  • Data reporting and forecasting: Enterprise plans offer sophisticated reporting and predictive analytics, app development, comprehensive sandbox environments, and external system integrations via web services APIs.
Cost overview:
  • Pricing for Salesforce starts at $25 per user per month.
  • Keep in mind that Salesforce’s higher-tier plans can get expensive, especially since pricing is per user.

Salesforce doesn’t offer a free plan, but it does provide a 30-day free trial that doesn’t require a credit card or software download.

Learn more about Salesforce

4. Insightful

Simplified CRM for growing businesses

In-depth CRM

In-depth CRM is designed to assist businesses in building and maintaining customer relationships, automating manual tasks, improving operational efficiency, and ultimately increasing revenue and profitability.

Main features:
  • Optimized customer pipeline: Insightly specializes in building a strong customer relationship pipeline for your business.
  • Flexible sales: With Insightly you can manage your sales activities from anywhere and on any device, offering unparalleled flexibility.
  • Data-driven sales: The CRM tool offers real-time insights into sales processes, enabling informed decision making.
  • Project management: Insightly ensures timely and smooth delivery of projects through its effective project management tools.
  • Smooth integration: Insightly integrates seamlessly with the applications you use every day, increasing productivity and operational efficiency.
  • Automated workflows: The platform allows you to model and automate various business processes, reducing manual workload and increasing overall efficiency.
Cost overview:
  • Other plan: The price is $29 per user per month.
  • Professional plan: The price is $40 per user per month.
  • Business plan: Pricing is $99 per user per month.

Insightly plans come with several features and limits on records, file storage, and bulk email. For more specific pricing details, we recommend visiting their official website.

Find out more about Insightly

5. Vtiger

All-in-one CRM for complete business management

Vtiger CRM

Vtiger CRM offers an all-encompassing platform that combines contact management, calendar functionality, email marketing, internal chat and marketing automation.

Main features:
  • Complete contact management: This includes features like engagement scoring, custom lists, tags, and optimal times to contact.
  • End-to-end sales management: Vtiger supports multiple pipelines and currencies and offers features like sales forecasting, sentiment monitoring, and automated lead assignment.
  • Simplified support operations: It includes features such as knowledge base, case assignments and a dedicated customer portal.
  • Automated Marketing: Includes features for email campaigns, auto-responders, and robust tracking parameters.
  • Extensive integration options: Compatible with numerous platforms such as Google Suite, Office 365, QuickBooks and various digital signature and payment systems.
Cost overview:
  • Free tier: Allows up to 10 users and 3000 records. Includes basic lead and sales management features.
  • Professional plan: Pricing is $30 per user/month (billed annually) or $42 per user/month (billed monthly). No user or record limits. Includes advanced features.
  • Business plan: Pricing is $42 per user/month (billed annually) or $58 per user/month (billed monthly). No user or record limits. Includes all the features of Professional plus additional advanced features.

Learn more about Vtiger

Learn more about CRM tools

If you want to delve deeper into the world of Customer Relationship Management, you may find these additional resources valuable:

Each of these articles offers specialized insights that can help you make a more informed decision when choosing a CRM system for your specific needs.


Choosing the right CRM tool isn’t just about cost – it’s about finding the platform that will effectively enhance your company’s growth. The options presented, including Zendesk, Zoho, Salesforce, Insightly, and Vtiger, all offer unique features tailored to a wide range of needs and budgets.

Whether you’re focused on deep personalization, AI-powered analytics, or streamlined project management, there’s a cost-effective CRM solution ready to meet your specific business needs.

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