What is cannibalization in SEO? Should we be worried? how do we check it
The Keyword or keyword cannibalization in SEO It occurs when you try to position yourself in Google with the same word or phrase using multiple pages or posts within the same domain.
This often leads to Google doesn’t know which to choose and create a “bail” of positions that are displayed again and again.
In addition, it may happen that the pages appear and disappear in the Google results as if by magic.
If that’s what you intend to do Multiple of your content will appear in different results is most suitable Rate YouTube videosImages, search for niche and special words or even create other content in other domains (never copy).
🕵🏻♂️ How to spot an SEO cannibalization problem
We can check if there is keyword cannibalization in search engine optimization google and see the results over time.
As you can see, this system is quite rudimentary and not very efficient and strict.
appropriateness is to use an SEO tool of the likes of XOVI, with which you can monitor all the words and see immediately if this situation occurs (view the evolution chart of the positions and check if there are any jumps) to resolve the problem as quickly as possible solve.
🤔 How to solve a cannibalization
In many cases the fastest is to do a 301 redirect from the least important URL to the most important. However, you should always check beforehand that this page is not ranking for other keywords.
Another possibility is Change the keywords of the title and content to cover new related aspects.
For example, if you have a cannibalization problem generated by two pages with very similar content like this:
- “Best Keyboards for PC” domain.com/best-keyboards-pc
- “The Best Computer Keyboards” domain.com/los-mejores-teclados-computer
Google assumes that posts are similar and therefore dependent on each page’s search, link strategy and authority Google will be able to show one or the other result.
We need to adjust the one that gets fewer visits and convert less For example, leave it like this:
- “Best Keyboards for PC” domain.com/best-keyboards-pc (we keep it)
- “Best Keyboards to Play” domain.com/mejores-teclados-jugar (we are looking for specialization)
and this way we can Fix cannibalization problem.
As you can see, we need to apply a URL redirect journey to new (the redirect plugin does this by itself) or simply create new content and redirect the less optimized version to the good one.
The important thing is Look for more niche phrases with which the individual contents can be distinguished.
⏱ How long does it take for Google to show new results?
Once the Google cannibalization issue is resolved, it may take time a couple of days to find out and fix it.
You can use Google Search Console for optimization Finish the process by resending the URLs as I explained in this post.
Be careful when adding your homepage keywords to any of your photos, tags, or post titles. It’s a very common mistake I see on countless blogs.
Remember to use a unique phrase for ranking for each page and no more.
I want to know your opinion!
Have you ever heard of cannibalization in SEO? Has this ever happened to you? How did you solve it? Did this post help you?
Tell me in the comments!
If you think this article can help someone, please share.
