3. Provide learning points
In addition to creating great Instagram posts, funny tweets or entertaining TikTok, it is also important to publish useful articles on social media. Regular learning points as part of your content strategy can build your brand credibility, increase your authority, and ultimately engage your followers. More importantly, it adds value to your content and will encourage people to keep engaging with your posts.
Try to educate your followers through your content. If you’re a hairdressing business, please share post-appointment care tips. If you sell food products, share recipes or “how tos”. If you are selling more private products, such as rental accommodation, advise tenants on how to get the most out of their living space. Think outside the box and put the consumer first.
4. Encourage users to share your content (or better yet, create their own)
The main indicator that someone will continue following you is if that person engages with your content. And the interactions aren’t always as obvious as likes or comments. Many people use Instagram more sparingly, and even if they like your content, they might not like your posts. Instead, focus on actions and the recordings.
When reviewing your analytics, pay attention to which posts your followers are sharing the most. Try posting more of these types of content. When people share your posts, they’re more likely to pay attention to the content you offer.
Similarly, signups, a feature available on TikTok and Instagram, are a great way to track engagement rate. This feature tells you when a user has found your content really interesting or funny and has decided to save it for later viewing. The more records you have, the more your followers engage with your content.
5. Post regularly (and plan your posts in advance)
One valuable method of retaining subscribers is to post consistently. Frequent posts of interesting and useful content allow your followers to see your brand on their social media feeds. It also helps you keep a high number of commitments.
If you don’t post for even a short period of time and then come back to it, you’ll likely see a drop in followers or engagement rate. Avoid this by implementing a scheduling tool in your social media management, so you can ensure regularity in your posts and post at the optimal times.
6. Monitor your subscribers
The best way to avoid losing subscribers is to closely monitor how many you have. You can do this with analytics tools like Brandwatch Measure. This way, you can act proactively if your subscriber numbers drop or stagnate.
In this case, you can use your analytics tools to determine what’s wrong and limit the damage. Likewise, if your subscriber count is skyrocketing, you can figure out why and implement more of that type of content.
7. Take a long-term approach
Gaining social media followers doesn’t happen overnight, especially if your brand is new to a platform. This happens gradually, with ups and downs as your brand grows on social media.
Try to avoid rushed ways to get low-value followers, like running contests. While these methods have their place and can be very useful, using them too often will lead to unsustainable tracking. In fact, these consumers are not familiar with your product, which gives them no reason to continue their process of monitoring your brand.
Instead, a long-term approach is needed. Use the tips above to get high-value, regular subscribers who are interested in your brand and whose following will last.
Gather
Losing followers on social networks is a phenomenon that affects all brands. However, there are easy ways to extend the engagement time of your subscribers and keep consumers interested in your content. From posting educational content to maintaining your authenticity online, you can keep your followers for a longer period of time.
