In case you still don’t know what is networked And how internal links can help you improve your website’s SEO, I’ll tell you everything you need to know in this post.
SEO linking or internal linking basically refers to the ability to link two pages of your website with related content.
With contextual links you achieve a double goal:
- Link two pages to convey the value and information on a specific topic to your audience
- Channel your site’s link juice so it flows naturally and SEO linking helps give more authority to certain pages.
This way, you can easily see that internal links allow you to redirect quality traffic to your landing pages, increasing their authority and relevance to search engines.
As I’ll tell you in a moment, internal links are a fundamental SEO factor. So if you don’t know how to implement them properly, it might be better to outsource the work to one SEO agency that I am good at it.
Now, if that suits you and you want to know how to do it, let’s see What Are Internal Links and Why Are They Good for SEO?.
Interlinking or internal linking helps improve the user experience on your website and improves positioning as it makes it easier for search engines to index your website.
What is interlinking or internal linking?
Interlinking or internal linking is an SEO technique that consists in linking different pages of the same domain with the idea of adding value to the user and improving the positioning and semantics of the pages you link to.
This means that a good internal SEO linking strategy should always work on related content.
Internal linking is a very important factor in Search Engine Optimization (SEO) of a website, so it directly affects the page Web usability of your website.
- Helps reduce the bounce rate
- Improvement of user experience
- Increase the time a user spends on your website
- Helps convert visits into leads
- Etc…
Imagine that with a simple piece of content on your blog, you get a user to read about an interesting topic and from this article:
- The internal links they find in the post take them to other content
- Every time he gets more information about what interests him in your blog
- You can redirect to your sales pages
- They manage to convert a visit into a lead and that lead into a customer
And how can I create an internal link for my website?
To create an internal link on your website, just use this example I give you below:
- Pagedetudominio: Enter the URL of the page on your domain that you want to link to
- anchor text: the phrase, text, or keyword to which you want to add the internal link
Benefits of a good internal link for your website and positioning
let me show you 3 main benefits of good internal linking On your website.
1.- Improve user experience
Through the network of internal links you create on your website or blog, You can display related information to your visitors
If it’s done well, it will User Journey or Customer Journey It will be much more effective and you can even transfer it to your sales pages more easily.
In addition, you increase user web traffic metrics on your website, such as: B. the length of stay or the pages called up, which also benefits search engine optimization.
2.- Improve your indexing in search engines
Thanks to SEO linking They make it easier for search engines to find pages which you may have at a depth that makes them difficult to access.
The link juice is properly distributed on your website so that Google and search engines correctly index all your pages and content without yours Crawl Budget or Crawl Budget to be affected.
3.- Transfer of SEO authority
Each site has its own SEO authority.
work for it Good internal SEO linking helps bring that authority to your pages or related content, ensuring that the Link Juice is effective and that Google understands which pages on your site are really relevant.
Now that you know what interlinking is, let’s see what types there are and how to get good web architecture.
Types of internal links in SEO and web architecture
There are many ways to link internally to a web page, but there are four types of networking These tend to be the ones that get the most work done on a regular basis.
1.- Natural Link
This type of linking links the content pages in no clear orderperhaps focus more on the user than on a specific SEO level.
In this way, links to other internal pages are created naturally.
2.- Concatenation in silo or vertical
This type of internal linking is one of the most common It is more likely to be used on larger websites that require a higher information hierarchy.
Linking in silo facilitates navigation and structuring of the web architecture from the most general to the most specific.
This way, the internal links start from the home page and spread towards the main categories or menus to go from there to subcategories, product pages, blog posts, etc.
3.- Connected horizontally
This type of internal binding is more common on small and monothematic pages and works one level deep by creating internal links.
Very common in blogs and websites with inbound marketing strategies where the main concern is to avoid SEO cannibalization of keywords in competition for certain search queries.
Now that you know what internal links or interlinking are and how they can help you improve your website’s SEO and usability, it’s time to put it into action.
I’m Alberto Alcocer, CEO of SocieTIC Business Online, an online marketing agency that we work with nationally and internationally, helping our clients to get more sales and new customers online.
I am a trainer and lecturer in open courses and masters, MBA and postgraduate programs as well as international speaker at online marketing congresses and internet business strategies.
