If we told you that internal marketing is mismanaged in most companies, would you believe us? Unfortunately, there are companies that don’t even know what endomarketing is and how it can increase job satisfaction!
If you’re running a company and you notice that your employees aren’t feeling inspired or aligned with your company’s identity, you could be in for a very big internal crisis.
At the moment it is most workers in the world “quietly quit their job”which is alarming.
In fact, the data contained in it Global Status of Work (2023 Edition)carried out by Galluphas set off alarm bells at corporate and executive level.
From the first few pages it is clear that 59% of workers worldwide “You are not connected” with their current jobs, and that they are actually trying to quietly quit.
These numbers are up to date and represent a reality that is hitting dozens of companies, but also the global economy, hard.
And if you doubt it, we invite you to carefully analyze the following data:
According to estimates by GallupWorkers loosely attached to their jobs cost the global economy approximately $8.8 trillion.
What is Endomarketing?
Later we will explain the reasons that have motivated current workers to lose touch with their jobs.
But first, let’s explain in detail what endomarketing is, also known as internal marketing.
“He who does not grow dies”. Have you ever heard this phrase?
If you are connected to the world of business or business, you probably know your stuff very well.
Encouraging a company’s growth is essential to extend its useful life and, more importantly, its profitability and market persistence.
But if, in the meantime, you forget your most valuable asset (your workforce), you could be plotting—even unconsciously—for your business to fail.
Your employees are your first customers, and if you forget to “sell” them your own business, they will eventually become part of a very troubling employment statistic.
To be honest, that would be a bit ironic, because your employees are your best resource to drive business growth.
To avoid such a high risk, it is crucial to implement completely disruptive and innovative internal marketing strategies.
Do you want to know clearly and simply what endomarketing is? Pay attention to this definition of forbes:
“It’s a management philosophy that places a high value on employee engagement. A company’s first customers are its own employees. Just like with your customers, it’s important that you don’t just try to sell them a particular product or service”; but also make sure you sell them your own business.
Thanks to internal marketing, you can create a very strong and real emotional bond with your employees and make them the greatest defenders of your company culture.
Know the risk of not investing in internal marketing
When your employees lose the desire or enthusiasm to work for you or your company, they may end up working with them “crossover purposes”.
As if that wasn’t enough, an investigation of Harvard Business Review revealed that “The people who do internal communications — typically HR professionals — don’t have the marketing skills to communicate effectively.”
What does that mean? Essentially, it is the information they give to workers “It’s not meant to convince them of the uniqueness of the company’s brand … It’s meant to tell them what the company does, not sell them ideas.”
Now back to the report on the work of Gallupwe want to explain why most workers feel disconnected from their current company or employer.
Globally, more than half of the employees surveyed are from Gallup they uttered some “Degree of intention to quit their job.
Yes! 51% of today’s workers worldwide “They are actively looking for a new job.”
How can workspaces be improved?
What would you like to change in your workplaces to improve or optimize them?
According to research by gallup, 41% of current workers would change that “Commitment or Culture”, the 28th % “Wage and Benefits” and 16% of “welfare”.
Amazingly, the majority of workers do not want to change or improve their wages in particular.
On the contrary, these are the main points that they would see better in their job:
The purpose of learning is crucial. Today’s workers aren’t about making more, they’re about learning more!
The good news is that corporate executives, managers or CEOs can fulfill this desire or need in a strategic, intelligent and practical way.
Know this: training your workforce will never be an expense. In reality, it is an investment that offers you an incredible return in the medium and long term.
Endomarketing and constant learning
If you want to reduce staff turnover in your own company, you have to invest in endomarketing.
In this way, you connect your employees to the essence, mission and values of your company, strengthen their business identity and get closer to your bond or commitment.
A great internal marketing strategy to implement to prevent your employees from feeling uncomfortable “Resign restlessly” for your company is to constantly train and educate them.
Invest in their education and training and prepare for a major renaissance in their business engagement.
Wondering how to put this plan into action? Here are some practical ideas:
Do you want to invest in Endomarketing?
Now that you know what endomarketing is and how it can increase employee satisfaction, it would be a mistake to sit idly by.
If you haven’t started implementing internal marketing strategies to grow your business from within, you remain at very high risk.
We are referring to the risk of losing or expelling your employees “Resign restlessly” to their jobs. And that costs you time, effort and money.
So if you’re keen to take action or invest in training one of your company’s most valuable assets, we have a special invitation for you.
We would be pleased if you would get to know all the services of our digital consulting company for entrepreneurs here shortcut.
In Digital Journalism We are 100% qualified to train your work teams with impactful, quality and valuable corporate training.
So far we’ve had the honor of training John Maxwell’s leadership team in Spanish on marketing and digital business, and you can learn a little more about this enriching experience in this video:
In the words of the CEO of convert more groups, Vilma Nunez, out Digital Journalism “We don’t believe in training without co-designing strategies” And that is exactly what we offer you when it comes to training your workforce.
We guarantee that the return on your investment is guaranteed and that our corporate training courses will have a major impact, both on the professional development of your employees and that of your own company.
To find out exactly how we can help you strategically and individually, simply click on it shortcut.
We are ready to revolutionize your internal marketing and increase your results!
Continue reading: Beyond Salary: Internal Marketing and Keeping Your Employees Happy
