Determining the best times to post on TikTok largely depends on this target audience and the country or region in which they are located. For example, if we are targeting students, we should not upload the content during class time as they are not (or should not be) online.
However, there are some general facts and trends that can help you decide When to post on Tiktok.
The best times and days to post on TikTok
In general, TikTok users tend to be more active on the app on weekdays, especially on Tuesday, Wednesday and Thursday. It has also been shown that the best times to post are on TikTok between 12:00 p.m. and 3:00 p.m. and between 6:00 p.m. and 10:00 p.mas users are more active during these times and have more time to browse the application.
However, it is important to note that these times may vary depending on geographic region and time zone. For example, if your audience is in a different country or continent, you may need to adjust your publishing times to reflect the time zone. On TikTok, in the tab analyticsyou can find out which countries are consuming your content the most.
Another factor to consider when determining the best times to post on TikTok is the Type of content being shared. If the content is educational, it may be better to post it in the afternoon or evening as users may have more time to view and process it. On the other hand, if the content is fun and entertaining, it might be better to post it at busier times, such as during lunch breaks or in the evenings after school or work.
Next we will show you The best times to post on TikTok by day of the weekbased on an Influencer Marketing Hub study that analyzed the release schedules of more than 100,000 influencer videos.
The best time to post on TikTok is Monday
The best time to post a video on TikTok on Monday is around 6:00 am, 10:00 am or 10:00 pm. In other words: during this time we reach people before they go to work or school, before breakfast or in the evening before they go to bed.
The best time to post on TikTok is Tuesday
The best time to post a video on TikTok on Tuesday is around 2:00, 4:00 or 19:00. Even if the doorbell rings very early, we are sure to reach people who get up early or wake up in the middle of the night. Also, we will meet the audience at seven before dinner.
The best time to post on TikTok is Wednesday
The best time to post a video on TikTok on Wednesday is around 7:00, 8:00 or 23:00. As with the Monday schedule, we want to reach people right after they get up or before they go to bed.
The best time to post on TikTok is Thursday
The best time to post a video on TikTok on Thursday is at 9:00, 12:00 or 19:00. According to the above study, this day of the week is the best time to post around or before lunchtime.
The best time to post on TikTok is on Friday
The best time to post a video on TikTok on Friday is around 5:00, 13:00 or 15:00. The reason why it’s better to post on Fridays during the day is because the nights are usually devoted to traveling or going out with friends without paying as much attention to the cellphone.
The best time to post on TikTok is Saturday
The best time to post a video on TikTok on Saturday is around 11:00, 19:00 or 20:00. Many people don’t get up early on this day because they are resting from Friday night, so it’s better to reach them when it’s later. If we do it first thing in the morning, they certainly won’t pay much attention to what they see and the engagement will wear off.
The best time to post on TikTok is on Sunday
The best time to post a video on TikTok on Saturday is around 7:00, 8:00 or 14:00. Unlike Saturdays, many people get up early on Sundays to spend time with their families, to go to the country, to be at home in peace, among other things. It’s an excellent day to post while the sun is shining.
Experiment and measure your results at any time
Experimentation and measurement are key elements of any TikTok marketing strategy. This can help you determine a video’s performance based on its upload schedule. However, we would like to remind you of this Time is not a critical factor in the success or failure of the video, because the platform puts it to the test for several hours after the release. The important thing is that it intervenes.
One way to experiment on the platform and measure results is by using TikTok’s analytics feature, which provides detailed information about how your posts are performing, including the number of views, interactions, and followers gained. By evaluating this information, you can identify the top-performing post times and adjust your strategy accordingly.
Another way to experiment is to test different types of content at different times to gauge audience response. For example, you can try posting comedy videos during lunch and educational videos in the afternoon or evening. By looking at audience reactions, you can identify the topics and times that generate the most engagement.
Remember that while it’s important to experiment and measure, it’s also crucial to maintain a consistent strategy that focuses on your target audience. Our goal is not to release content indiscriminately, but to adapt your approach to the behaviors and needs of your audience.
Podcaster at Campamento Web, the most listened to Spanish language SEO talk and news show for more than 5 years. Also creator of Clave Podcast, the podcasting portal that trains you to be a podcaster. Graduated from Loyola University in Communications and is an SEO consultant, but is currently more focused on his own communications and web positioning projects.
