If you’re blogging, you’ve already done the hardest part of creating quality content. All the more reason to share this content as widely as possible! One way to achieve this is to offer your audience an audio version in addition to your written blog.
You blog on WordPress.com to share your unique voice. Starting today, you can make that voice heard on another platform: Anchor. After sharing some tips and tricks for starting a podcast on WordPress.com, we’d like to let you know about this additional opportunity.
As a member of the Spotify family, Anchor powers 80% of new podcasts on Spotify with free, easy-to-use tools to create, distribute, and monetize it, however you record it. That includes podcasting with your WordPress.com blog!
Creating an anchor podcast from your website is easy and free. After all, you already have an entire blog of written content that you can use. With Anchor, all you have to do is convert your words to audio. This can be as simple as quickly recording a text-to-speech version with your blog.
Turning the blog into a podcast, the benefits
Creating a podcast from your blog breathes new life into your work. You can literally make your blog’s unique voice heard! By converting your blog into a podcast, you harness the power of audio to grow your brand, audience, and sales without the extra effort. Hundreds of millions of listeners (and counting!) consume podcasts every day and are constantly on the lookout for new voices and innovative perspectives. Whether you already have an audience on WordPress.com or not, an audio plugin for your blog is another way to get your word out, whether it’s to your current subscribers or new subscribers. Finally, there’s the monetary aspect: Anchor Sponsorships allow you to read commercials in your own voice during a podcast break; With Anchor’s Listener Support feature, your biggest fans can support your work with a monthly donation.
A podcast version of your WordPress.com blog helps bring your work to a whole different audience and gives listeners a chance to do what readers can’t: multitask! There are, of course, many benefits to readers who fully immerse themselves in the written content of a blog. But audio allows listeners to consume your work while engaging in everyday activities such as taking a walk, driving, cooking, relaxing…or just discovering something new.
Let your texts do the talking.
Thanks to direct speech synthesis, which corresponds to the audio version of an article, your blog can almost literally speak for you. This is a very good solution for blogs that rely less on a complex layout and more on the content itself, such as feature articles on news, sports, idea texts, or life stories. With text-to-speech, your blog will be ready for the podcast in minutes.
Of course, if you want to create a podcast with your real voice, you can record it by reading a transcript of your blog post, which imports directly into Anchor for easy access.
You can also opt for an original format, using your blog as a starting point to facilitate an audio discussion on the blog’s topic. Or take inspiration from your blog to create a more traditional podcast where you welcome and interview guests, record script sections and more, all with audio amplified!
Create a podcast today.
There are several ways to turn your WordPress.com blog into a podcast. The amount of work involved can be surprisingly minimal, but you can get your hands dirty if you wish. Whether you want to create an audio version of your blog, expand your blog’s concept to another platform, or just want to try a new medium (and leverage your voice), there’s a podcast structure for you. More importantly, don’t start your writing from scratch.
Here’s a step-by-step guide to creating a podcast on Anchor from your existing posts on WordPress.com
Make sure to create a new anchor account to link to your WordPress.com account. Existing anchor accounts cannot be linked at this time. You can also turn any of your new articles published on WordPress.com into podcasts.
If you’re looking for inspiration, TheDesignAir is a good example with a blog about aviation design and product news. Check out her text-to-speech podcast on Anchor:
Want to turn your blog into an anchor podcast for free? Begin by creating a new Anchor account. Have fun podcasting!
Join the other 3,929,148 subscribers
