You are looking for Alternatives to Google Analytics 4? In this post, you will see some of the best Google Analytics 4 alternatives in 2023.
Google Analytics has long been the most used tool for web analysis, but with the advent of Google Analytics 4 everything has changed and for many of us the information provided by the platform is difficult to interpret and draw clear conclusions.
Therefore, if you are one of those who are looking for alternatives that are as similar as possible to GA Universal, I present to you some of the best alternatives to Google Analytics 4 that will allow you to gain valuable insights into the performance of your website and the behavior of your users, without losing a lot of time with the platform.
Top 10 Google Analytics Alternatives 4
1. Matomo (formerly Piwik)
Visible It is one of more similar alternatives to Google Analytics in terms of functionality and features. Like Google Analytics, Matomo provides you with detailed information about your website traffic, visitor behavior and the performance of your pages.
A major advantage of Matomo is that it is an open source tool, which means you can host it on your own server and have more control over your data.
As an open source tool it has a free version.
Some of the features of Matomo:
- User-friendly interface to get the data you need faster
- 100% accurate data.
- Full control with data ownership and privacy protection
- It allows you to import your GA data directly into your Matomo
- We can securely track personal data in accordance with privacy laws, GDPR.
- No limitations on the amount of data stored
- open source etc
2. Overtracking
Overtracking and the ultimate alternative to google analytics and stands out as being easier to use and a powerful tool when it comes to collecting statistics from our website.
It is a lightweight and advanced web analytics tool that offers a clean and simple interface with easy to understand analytics. It is a good privacy-free alternative to Google Analytics, cookie-free and GDPR, CCPA or PECR compliant.
This tool has a free version for 1 website and 1000 pageviews per month.
These are some of the Overtracking Features:
- Simple interface and easy to use and understand information
- Identify and reduce website overcrawling
- Analyze user behavior through each visitor’s journey
- Real-time visitor analysis
- It does not collect user data, making it a more privacy-friendly option than other web analytics tools
- Website user tracking with heatmaps
- Record and replay visitor sessions through your website, etc.
3. Click
Click is another popular option for those looking to alternatively similar to Google Analytics. Like GA, Clicky offers real-time analytics, which means you can see up-to-date information about your website traffic in real time.
We can also see data about traffic sources, keywords used to find the website, and much more.
Clicky offers to free version For 1 website and 3,000 daily visits and some restrictions on advanced features. For websites with moderate traffic, the free version may suffice.
Clickable features:
- Simple and easy to use dashboard
- interesting free version
- Privacy-friendly and GDPR compliant website analytics
- No tracking cookies
- Traffic analysis in real time
- No bots or spam referrals
- Track visitors blocked by ads
- View heatmaps by page, visitor by segment
- Uptime monitoring etc.
4. MonsterInsights
MonsterInsights it’s a great alternative to Google Analytics for those who use WordPress as a platform for their website. It is one of The most popular website analytics plugins for WordPress and offers seamless integration with Google Analytics.
The main advantage of MonsterInsights is its ease of use and the clear and understandable way to view the data in your admin panel. It is not necessary to leave your website to access Google Analytics reports and statistics.
Free plugin with basic options and with more advanced paid versions.
Features of MonsterInsights:
- Simple and easy to use interface
- real-time analysis
- User behavior reports
- Easy e-commerce tracking
- EU compliance (GDPR friendly)
- Detailed statistics for each post and page
- Track clicks on your affiliate links and other outbound links
- Module tracking
- Measure all interactions with embedded videos on YouTube, Vimeo and HTML
- SEO ranking reports, etc.
Without a doubt, one of the best and simplest alternatives to Google Analytics. More essential digital marketing tools for entrepreneurs in 2023
5. Open Web Analytics (OWA)
Open Web Analytics and another open source tool Similar to Google Analytics in terms of functionality. With OWA, you can easily track your website traffic, analyze user behavior, and gain insights into conversions.
Open Web Analytics, like Matomo, is an open source tool and its the use is free.
Web Analytics features open:
- It allows you to host your data on your own server for more privacy and security
- OWA is a customizable web analytics framework that can be extended to suit your needs.
- Complete and detailed tracking of website pages
- Comply with GDPR and other privacy frameworks
- Advanced measurement and analysis
- Heatmap of where users click
- Know what search terms bring visitors, etc.
6. First PRO
Piwik PRO it’s a paid version by Matomo that offers additional features and a focus on privacy and security. Piwik offers detailed analytics, ecommerce tracking, custom reports, and more. If you are willing to invest in a paid web analytics solution, this tool can be a great option.
Instrument features:
- Complete data control
- GDPR, LGPD and CCPA compliance
- Secure hosting in the EU cloud
- custom reports
- Full access to raw data via API
- Data retention for 14 months
- Integration with Google Ads and Search Console
- Data exploration integrations: Tableau, Power BI, or Google Data Studio, etc.
7. Woopra
Woopra and another as an alternative to Google Analytics with good functionality and usability. With this platform, you can perform user behavior monitoring in real time, obtain information on conversions and analyze the performance of your website.
Woopra offers a free version with a limit on the number of shares you can track each month. It can be interesting if you have a website with moderate traffic.
Woopra Features:
- Easy to use visual interface
- Very focused on tracking everything the user does on your website
- Instant end-to-end customer journey insights
- Sync existing user data
- Analysis at the individual level in real time.
- Personalized interactions with built-in automation
- Integrations with other marketing tools like Google Ads, Mailchimp, Facebook, WordPress, Shopify, Woocommerce, etc.
Similar web the free website analysis tool
8. Kissmetrics
Kissmetrics it’s a web analytics platform which focuses on analyzing user behavior and providing us with insights into how visitors interact with your website.
Like Google Analytics, Kissmetrics lets you track custom events, analyze conversion funnels, or gain insights from your customers. If you interested in a more targeted analysis of user behaviorKissmetrics could be the right option for you.
It is a paid tool, with a Free 30-day trial.
Features of Kissmetrics:
- Know active users or page views
- Advanced User Reports
- Funnel reports to understand churn and friction points
- Track churn rates
- Calculate customer lifetime value
- Monitoring of sites and products
- Advanced BI reports, etc.
9. Analysis of the heap
Heap analysis it is an alternative highlights for his attention event analysis. With Heap Analytics, you can track custom events on your website and gain insights into how users interact with your content.
The tool also allows for backward analysis, which means you can analyze past events and gain retrospective insights into user behavior.
- Heap Analytics offers a free plans with a limit on the number of events (up to 10,000 sessions) you can track each month. It’s ideal for those who want to keep detailed track of specific events.
Heap characteristics:
- Basic analysis charts
- Unlimited sources of enrichment
- Help additions
- Unlimited users and reports
- 6 month data history
- SSO
- Unlimited users and reports
- Graphic customization etc.
10. Statistics counter
StatCounter is a simple and easy to use tool that is similar to Google Analytics in terms of basic functionality. With StatCounter you can monitor your website traffic, get information about the most visited pages and analyze traffic sources.
If you are looking for a simple alternative to Google Analytics, StatCounter can be a good option as it offers a free version up to 500 monthly page views and is an easy to use tool.
StatCounter features:
- Traffic trend graphs
- Real-time visitor feed
- Basic email reports
- conversion tracking
- Landing page analysis
- Visitor tags and alerts
- paid traffic analysis
- Export reports as CSV
- API access etc
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These are just some of the best alternatives to google analytics which will allow you to get insights into your website performance and your users behavior in an easy and friendlier way than maybe GA4.
As you saw in the article, each tool has its own characteristics and advantages, so you should take a look and test well before choosing the one that best suits your specific needs and goals.
I hope the list helps you find a good alternative to Google Analytics and if you find the topic interesting, share the article on your social networks it will help many people who are looking for one of these alternatives for their web project.
