UGC is user generated content. Basically, it’s Mr. or Mrs. Everyone who posts a reel related to a brand on Instagram.
But lately, a new profession is booming: paid UGC creator. Coming straight from the United States, this trend continues and agencies are springing up all over France.
You’re probably wondering what the difference is to an influencer. And what is the interest in brands? Well, we’ll see about that in a moment. 🤗
And if you’re ever tempted to become a UGC creator and get paid for it, I’ll also tell you how to do it.
Paid UGC Creator, Influencer… What’s the Difference?
UGC is all user-generated organic content related to a brand or product. A customer review on an e-commerce site, a photo of your hotel’s swimming pool shared on Instagram. A cute video of your son using the new washable markers. So organic content! That is, unpaid. Spontaneous.
But now things are changing. And brands have found UGC so effective, they are ready to pay to get even more content. And especially to seduce the algorithms of TikTok. 😍
The number of paid UGC creators has grown accordingly. And a new profession was born.
You understood the difference between an influencer and a UGC creator, right?
But now when UGC creators get paid, you don’t see too much anymore… 🤔
It’s easy. Unlike influencers, the paid UGC creator does not require a large following to close brand deals. Actually, The number of followers does not matter.
For what ? Quite simply because the content is not shared on his account. But on that of the brand.
But then what interest do brands have in using a paid UGC creator? 🤫
Why brands love UGC designers
First, paid UGCs are more profitable than influencer campaigns. Above all, brands have the opportunity to use the content on their own media. When you want.
And because they’re less expensive than advertising, paid UGCs make it easy to maintain an extensive content database.
They understood that prospects wanted more authenticity. In fact, according to the Nielsen Consumer Trust Index, 92% of consumers trust user-generated content more than traditional advertising.
That’s it. Brands, especially those without organic reviews, are willing to pay for authentic and effective content.
UGC creators know the trends that they can use on TikTok to create a great videounpacking. They know how to create captivating lifestyle videos on Instagram to showcase the latest collection. You can predict which testimonial will drive prospects to action and how to present a product persuasively to maximize sales.
Well… at least that’s what’s expected of them. 🙌
How do I become a paid UGC creator?
No matter how many followers you have, you can become a UGC creator and get paid for it. You don’t need any training, special skills or even professional equipment. You get paid to be natural.
So how do you start?
- Identify the type of brands you want to work with 🤝
By collaborating with brands in an industry that appeals to you, you can better express your authentic connection to the product. Are you more fashionable? technology ? cosmetics? Education? Tourism? Research your favorite domains and analyze what content works best for them.
- Create a specific UGC account 🎥
They must be easily identifiable. It is in your best interest to include “UGC” in your nickname.
If you don’t have a contract yet, that’s no problem. Build UGC with anything you want. It is good training and allows you to prepare your portfolio. A phone with a good sound is more than enough.
The face cam testimonial seems to be the one that works best and is the most requested. stay natural
Also, don’t forget to share your freelance UGC activities on Instagram to attract brands. You can use our platform to better manage your social networks. 😉
- Build a portfolio 📸
Your portfolio must contain 3 elements:
- an intro with a brief introduction to yourself;
- photos and videos of your work;
- and your contact details.
On the other hand, it is advisable not to mention your prices.
You can target the brands you like directly. Or register on a ComeUp-style online service platform.
As for the prices, the prices for creating UGC are different and depend on several factors: Number of words, length of the video, with or without editing, etc.
It’s up to you to position yourself according to your achievements and experience! 😉
do you like the idea In any case, it can be expected that in the coming months we will see more and more UGC videos, more or less authentic and natural, on social networks.
