These business models to imitate absolutely


In any business creation project, the business model is the key to success. In entrepreneurship it is not enough to have an idea, you must above all know how to monetize a service, a product. Below are some examples of business models from companies whose success is no longer in doubt.

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Metician

According to Statista, Meetic’s revenue for the first quarter of 2024 was 12 million dollars. Meetic’s revenue is expected to exceed $70 million in 2024. The first internet dating site He doesn’t know the crisis. The reason ? TO business model which allows the company not to be impacted by the crisis. In fact, Meetic’s revenue comes almost entirely from online subscriptions. Advertising, sensitive to the crisis, represents less than 5% of the company’s income.

The company maintains sites in 38 languages. Meetic currently has 3.4 million users. 450 thousand users pay subscription (Overview of the dating application market). The number of users in France has exceeded 2.9 million. Meetic has been downloaded more than 20 million times since its creation. Meetic is the sixth most downloaded dating app in the world (Dating App Market Overview). More than 100,000 hits are performed every day on Meetic. Meetic is available in more than 30 countries.

Google

When you browse the world’s most used browser, you may wonder how Google manages to generate revenue when it’s simply free to use. Almost all of the revenue Google receives comes from Google AdWords. Furthermore, according to data from Similarweb, Google recorded 86.6 billion visits during the month of January 2024. Hence the creation of the AdWords tool, which has become essential for the vast majority of web actors. The income generated by AdWords is, therefore, a guarantee of visibility and effective referencing for the company that is a client of this service. Therefore, it is technology that has allowed this service to be effectively monetized for Internet users.

Uber

Even if the legitimacy of Uber’s economic operation may be questionable, the fact is that the business model is revolutionary. Since its creation in 2009, the Californian company connects users with drivers who provide transportation services through an application. The revolution lies in the fact that drivers are considered subcontractors and not employees. These drivers, who now number more than a million, are paid per trip. Uber then charges a 20% commission on rides, ensuring a comfortable income.

$1.9 billion in net profit in 2023, compared to a loss of $9.1 billion in 2022, is an undeniable success. Although the 2022 accounts were reduced by a devaluation of its assets of around $7 billion.

Amazon

In 2023, Amazon Web Services (AWS) accounted for 12% of Amazon’s total revenue. AWS is a cloud platform that provides digital infrastructure as a service. By 2023, Amazon is expected to account for nearly 50% of the entire US e-commerce market. Amazon is, therefore, the The largest e-commerce giant. currently on the market. Amazon’s daily revenue is $1.29 billion. Amazon ships to more than 100 countries. Amazon has more than 310 million customers worldwide. As of April 2023, Amazon received 2.2 billion visits. Amazon’s revenue is expected to reach an impressive $637.3 billion in the fourth quarter of 2024.

Created in 1994, this company revolutionized the world of commerce. A constantly evolving business plan allows it to be responsive and at the forefront of innovation, more than 20 years after its creation. HE business model It is based on three principles.

  • Low margins: This allows the customer to benefit from the best prices. Therefore, the research is to have as many users as possible.
  • Very active communication: Amazon strives to appear at the top of search engine results
  • The customer in the spotlight: Amazon offers its customers subscriptions or premium offers, which consist of subscribing in exchange for faster delivery, discounts on orders, etc.



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