–> A Vivatech, Maurice Levy questioned Elon Musk on the future of agencies in the age of AI. The answer delivers Pum Lefebure, co-founder of the agency Design Army (Washington) with the campaign “Adventures in A-Eye”, a notable play on words and a campaign for an American optometrist. Her friend Rei Inamoto asked her about the origin story (see here). “It took Midjourney a week to come up with the first idea. The campaign was finished within a week and she was able to present an almost finished work. Over the next two weeks, she worked with her teams to finalize the glasses and typo to be reflected in the final version. A campaign was created in a month. Typically, a campaign of this caliber takes several months, involves multiple people, and costs $500,000. Pum didn’t share how much she’d sold the campaign, but responded, “Customers have to pay. You will pay for my eyes, taste and talent based on decades of experience? When I gave young designers the same assignment, the results weren’t so good.”
–> The community managers’ editorial line reminds us of the time when the new Obs went digital to grow its online audience. Sophia Gironi refers this week to Boursorama, which publishes this post : “Swimwear trends for men and women 2023, find yours for this summer.” “Me, but? Sincerely?” asks Sophie. We answer again: “We too!”.
-> Dorian Astor, Nietzsche specialist and biographer, reacted to Vinvin’s interview of the philosopher (see our newsletter from last week). And his reaction sums it up perfectly that the AI still has some progress to make in impersonating a human, living or dead.
–> How important is it for a union leader to express himself clearly on social media! Yann Rovoallan , President of the Ready-to-wear Federation, did a great job representing fashion in the age of global warming, Tik-Tok and Shein. read here
–> Mode always: Alexandre Malsch (ex Melty), co-founder of the clothing line for player full life had “achieved a goal in life” when the boss of the X-Box, Phil Spencer wore his Universe t-shirt at the summer party (see Here).
