Being present on Tik Tok is not enough to stand out. A brand must adopt a good publishing strategy. Setting the right time to post helps increase views and engagement on Tik Tok.
Few professionals are concerned at the time of posting content on Tik Tok. However, if the company’s goal is to sell or raise awareness, the right timing of publication can make the difference. Posting videos at the right time on Tik Tok helps get more views and increase your reach. In addition, the platform’s algorithm takes into account the number of views and watch time to display content on a user’s “For You” page. By posting when people are active, your videos are more likely to appear on the For You page.
How to determine the best time to post on Tik Tok?
There is no single strategy to implement on Tik Tok. This depends on the company and its business. So, to determine the ideal times to post on the social network, the following tips can help:
A study of the lens
The effectiveness of a marketing strategy is based on the study of the target. The company must determine the characteristics of its buyer persona. This study reveals Tik Tok usage habits.
Read also: How does the Tik Tok algorithm work?
Marketers need to ask questions like:
- the target is a night owl, does she get up early in the morning?
- Do you have a break in a typical day?
- What are his interests?
The answers to these questions already help define when users are active.
Let’s take the example of office workers. From this target category, the video is more likely to be viewed in the morning before work and at lunchtime. The late hours after work are also the ideal time slot. Conversely, morning videos aimed at students will be less effective.
An analysis of Tik Tok statistics
Like other platforms, Tik Tok also offers statistics to its users. These figures are a decision support tool. They reveal the performance of each piece of content.
Keep in mind however that access to these statistics is reserved for Pro accounts. To change your account status simply go to “Manage Account” in “Settings and Privacy”. The option “switch to Pro account” is present.
On Tik Tok, statistics are divided into three categories:
- overview : Reveals information such as number of views, followers, engagements (likes, comments, etc.)
- content : More detailed data about each video such as watch time, percentage of users who watched the content in its entirety, total number of views, etc.
- subscribers : this section provides provenance statistics of followerstimes when subscribers are most active, etc.
A competitive point of reference
A new brand on Tik Tok does not yet have enough data for an analysis. The platform starts providing detailed stats from 100 followers.
In this case, it can study the editorial methods of the competitors. This competitor study already gives an idea of the contents appreciated by users, the frequency of publication, etc.
What are the best days and times to post videos on Tik Tok?
Hootsuite study of 30,000 posts reveals the best time to post on Tik Tok isThursday at 19:00. According to this report, this is when videos are most engaged.
For its part, Metricool’s study of nearly two million videos reveals that it is a publication Friday enjoys greater visibility. Conversely, Saturday saw its weakest performance.
As far as posting time is concerned, the best time slot is between 18:00 and 20:00. For good reason, with the exception of Saturdays, the maximum number of active subscribers peaks at 8pm.
Metricool proves it too the frequency of publication greatly influences the number of views. The accounts with the most followers on Tik Tok post at least two videos a day.
Longer videos perform better in terms of views and engagement rate. The duration is approximately 40 seconds.
It should be noted, however, that these studies are based on global averages. The time of publication may vary depending on the company’s activity and its target audience.
