WordPress, the most popular blogging platform, also holds the title of most popular ecommerce platform. Its most widely used plugin for building ecommerce stores, Automattic’s WooCommerce, powers over 25% of the world’s online stores, according to BuiltWith. This leads us to the question:
Why is WordPress so popular?
WordPress is first and foremost free except for the domain and hosting costs. It is supported by a large community of developers and users. In addition, WordPress offers a variety of ecommerce plugins, most of which are free and offer additional features at reasonable prices.
If you’re planning to start an ecommerce store, you’ve come to the right place. Whether you’re a beginner looking for valuable tips and tricks or you’re looking for the best plugins and tools to manage your online store, you’ve come to the right place. In this article I have compiled the best tips and tricks as well as the best WordPress plugins.
10 essential tips for a successful WordPress ecommerce store
Here are ten essential tips and strategies for launching a successful eCommerce store. Implementing these suggestions can significantly increase the performance of your store.
1. Use high quality images
Quality images are essential for showcasing your products, especially for design or fashion stores. Not only do they provide detailed product information, they also increase your chances of being featured in Google Search Shopping campaigns.
2. Integrate product videos
Product videos are a powerful tool to increase sales, especially for electronic or digital products. They allow customers to see your product in action, which inspires trust and familiarity.
3. Optimize product titles and descriptions
Optimizing your product titles and descriptions for SEO can help your products rank higher in search engine results. Make sure your titles are descriptive and contain relevant keywords.
4. Maintain transparent policies
Customers often check the policies before making a purchase. Keeping your policies simple and concise can boost your customers’ trust and ensure they aren’t misled by complex legal texts.
5. Simplify registration
Online shoppers often strive for quick purchases. A lengthy registration process can be daunting and lead to abandoned shopping carts. Therefore, only essential information should be requested on your registration page.
6. Streamline the buying process
A fast and uncomplicated buying process is the key to customer satisfaction. Include only necessary steps and data and make optional features like coupon application unobtrusive.
7. Use social media
By promoting your products online, you can expand your customer base. Think about collaborating with influencers, launching advertising campaigns, running advertising contests or sharing informative videos on social media platforms.
8. Add a blog to your shop
A blog can enrich your shop in various ways. It provides additional content for SEO, allows you to share news or tutorials, and engages potential customers.
9. Optimize loading times
With mobile being the primary browsing platform, website speed is vital. Slow loading websites risk losing customers to the competition. Therefore, investing in a fast website infrastructure is essential.
10. Make it mobile-friendly
Since most people now surf the web on mobile devices, it’s important that your ecommerce store is mobile-friendly. Your mobile site should load quickly, offer easy navigation, and include impressive features.
10 essential plugins and tools for your WordPress ecommerce store
Let’s look at the top plugins and tools you need to launch a successful ecommerce store using WordPress. Unsurprisingly, we’re starting with WooCommerce. did you see this coming
1. HubSpot
HubSpot is a popular customer relationship management (CRM) solution. HubSpot for WordPress brings its power to your ecommerce store. His plugin helps you grow your business by improving marketing, sales and services.
It offers numerous functions such as contact management, forms and popups, Live chat and chatbots, email automationintegrated analytics and much more.
2. WooCommerce
WooCommerce is a highly customizable and widely used e-commerce platform based on WordPress. Thanks to its flexibility, you can improve existing functions or introduce new ones through various extensions.
In addition, it offers mobile applications that allow you to manage your store from anywhere. As the leading e-commerce platform, WooCommerce offers a variety of options when it comes to choosing themes, service providers or support with shop setup.
Check out our list of 20 useful WooCommerce WordPress plugins.
3.MemberPress
MemberPress is a WordPress membership plugin that allows you to monetize your blog or website by adding a paywall. This means you can use MemberPress to restrict access to certain content and charge users for access to premium materials.
MemberPress allows you to create and manage different memberships. You can then control access to specific content such as posts, videos, and digital files based on membership level.
4. Easy digital downloads
Easy Digital Downloads offers an excellent platform for selling digital products through WordPress. It is ideal for a variety of digital goods including e-books, photos, videos, software and music.
This solution allows you to tailor your website to your local audience and integrate different payment gateways if needed. In addition, it is extensible with extensions, allowing you to expand the functionality of your online store.
5. ConvertKit
ConvertKit is an email marketing tool that integrates seamlessly with WordPress. You can use it to design forms and integrate them into your ecommerce website, thereby converting your readers into engaged subscribers. But this is just the beginning!
ConvertKit allows you to categorize your subscribers using segments and tags. This allows you to send personalized emails tailored to your interests. Additionally, ConvertKit can be integrated with various other tools to enhance your marketing efforts.
6. Veeqo
Veeqo serves as a comprehensive inventory and order management solution built specifically for WooCommerce. This centralized platform simplifies order management, shipping, inventory synchronization and returns processing. It also extends its support to other ecommerce platforms.
With Veeqo, you can sync your inventory across multiple online and brick-and-mortar stores, preventing the problem of product overselling. In addition, the process of shipping and returning products is streamlined and efficiency is increased.
7. LearnDash
LearnDash is an excellent resource to start your e-learning platform. It offers a wide range of features that allow you to create courses, monetize them, and manage all related tasks. With LearnDash, you can create quizzes, integrate forums, and award badges and certificates to your learners.
Additionally, it offers various monetization options such as subscriptions, memberships, course packages, and licenses. Isn’t that an impressive tool?
8. Relevance
Relevanssi is an advanced search solution for WordPress. It replaces the default search engine and offers improved results and display.
This tool is packed with numerous features and customization options. It allows phrase searching and supports fuzzy matching, which allows for partial word matches. In addition, Relevanssi can index custom post types and offers helpful “Did you mean?” functions. Suggestions.
9. 404page
The 404page plugin is a popular tool for creating custom error 404 pages in WordPress. Traditional 404 pages often lack information, which can lead to the loss of customers if they end up on such a page in your online shop due to an unavailable page.
The 404page plugin fixes this problem. It allows you to design personalized pages replacing the standard error pages. These custom pages can provide useful information and product links to improve the user experience, even if an error occurs.
10. Clever Ecommerce Ads
Clever Ecommerce Ads is a robust marketing automation tool designed to improve your marketing strategy through Google Ads. It automatically generates relevant keywords derived from the products and categories in your store.
If you choose to use Google Ads, this plugin can be a valuable addition. It optimizes your advertising campaigns, optimizes your bids and ensures optimal use of your budget.
Here are the best tips and tricks, plus the must-have plugins and tools for launching an ecommerce store with WordPress.
